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This article mainly shows you "how to mine keywords for online stores and e-commerce websites". The content is easy to understand and clear, hoping to help you solve your doubts. Let me lead you to study and learn the article "how to mine keywords for online stores and e-commerce websites".

1. Baidu search keywords

What is inside is to give Baidu platform keyword mining, in addition to Baidu index can view this part of the content, there are many keyword tools, you can query related information.

The two tools often used by webmasters are: love website and webmaster's home platform, it is worth noting that some free SEO tools can only query a certain number of keywords, if you need to query more, you need to pay.

However, based on Baidu keywords, for e-commerce, it is only the tip of the iceberg and sometimes weak demand.

2. Social media keywords

The study of social media keywords is helpful for e-commerce websites to grasp the weather vane of public opinion throughout the network, can clearly monitor the popularity of certain types of products being discussed on social platforms, and find an accurate entry point for e-commerce companies to do word-of-mouth marketing. sometimes products can even be customized for demand.

For example, with the approach of the New year, everyone will consider giving a New year's gift to their parents. It may be a new type of thermal underwear. What are its characteristics and functions, and how hot the topic is? we can all query through the social media platform's own tools. For this reason, we can customize the needs of the whole network to produce the products we need, and effectively integrate them into the columns of e-commerce websites. For tools, You can refer to Sina's micro public opinion, Tencent's Wechat index and other tools.

How to mine keywords for e-commerce websites

3. Keywords of e-commerce platform

Authoritative e-commerce platforms and some large-scale vertical e-commerce platforms are platforms that e-commerce websites need to study. How to effectively mine the keywords of these platforms is very important to you. You can operate them in the following ways:

At present, there are many professional keyword mining tools for JD.com and Taobao, and the basic query can be done through Ali index and word selection assistant.

E-commerce site drop-down box, this part of the keyword can also be obtained in the paid tool, it is worth reminding that this part of the content can be allocated as a long-tail keyword.

Vertical e-commerce whole site export, some vertical e-commerce is not shielded Baidu spider crawl, at this time you can use the relevant statistical tools, derive the site has ranked keywords, that is, Baidu platform has demand keywords.

Of course, most of the keywords of e-commerce platforms are keywords with strong demand, with a very high conversion rate, so we need to pay more attention.

4. keyword mining of blog and news column on e-commerce website

Generally speaking, we all suggest that small and medium-sized e-commerce websites open their own news columns or build their own blogs in the secondary directory, which will bring a steady stream of long-tail traffic to the main station.

It can be used to further interpret the product, help users to make better choices, and also push relevant discount information immediately.

For example, an e-commerce platform with cosmetics as the main commodity may need a blog mainly to:

Recommend some products of this platform for female users with different skin types, compare some products unique to the platform, explain the function and usage instructions of a product in further detail, compare the parameters for different brands, and even encourage users to contribute, invite KOL to share their use skills, and so on.

All these will bring a steady stream of traffic, and at the same time can improve the stickiness of users.

At present, the most popular outlets are through Taobao. Here we share the experience of Taobao stores in getting hot words and titles:

Key words and core words of Taobao store

What are the key words? What is the core word? What kind of words are not suitable as core words? Next, Rongyi e-commerce editor will bring you a rich feast.

Keyword: what word does the buyer search for the product he wants to buy, then this word is the key word.

Core words: words that can accurately express the product and have a relatively small number of words, can be used as core words. The purpose of finding core words is to establish a golden thesaurus, the core words can not be directly used in the title, the reason: in general, the competition of core words is very large, if you use core words directly to combine titles, when the weight of the baby can not reach the degree of competition of this word, it is difficult to be displayed on Taobao's search page to be seen by buyers. Therefore, we need to look at the relatively high-quality data to combine the title, and the purpose of combining the title is to show it in front of the buyer. Therefore, we need to search the data in the data Rubik's cube through the core thesaurus to get the best data to combine, so as to increase the display amount of title keywords, and then improve the baby's click and transaction.

So what kind of words can be used as core words?

Before you know this question, you need to know what kind of words are not suitable as core words.

1) the largest word in the industry, but not in accordance with the subcategory. (the seller makes girls' cotton-padded clothes, and the word cotton-padded clothes is a big word, but as a product under the category of children's wear, when looking for the core word, the word of cotton-padded clothes is not recommended at first, and the searched page does not match that of children's wear. This word does not belong to the accurate core word of children's wear)

2) accurate long-tail words can be used as gold words, but it is not recommended as core words (such words belong to accurate long-tail words, except for the keyword itself, the search index of the words found in 7 days is dozens. Even if such words achieve the home page of Taobao search page, it does not bring much display, and it does not have much meaning) unless your product category is very small (small category industry) You need to use secondary core words to find it.

3) if the word does not match the property of the baby, the attribute of the baby is loose. If "girl's cotton-padded self-cultivation" appears at this time, such a word can not be used as the core word either. Such a word does not match the property of the baby. First of all, when the buyer searches for a girl's cotton-padded dress, your baby will not be displayed immediately, even if yours is displayed. The possibility of being clicked by the buyer is also very small, such a word is not the product that the buyer wants to buy, it will greatly reduce the click rate of the baby.

The above three categories of words are not suitable to be used as core words.

So what kind of words can be used as core words?

1) the keyword is the accurate hot search word of the industry (girls' cotton-padded clothes)

2) it can be precise hot words + attribute words (Korean version of girls' cotton-padded clothes, medium and long style of girls' cotton-padded clothes, thickening of girls' cotton-padded clothes, etc.)

The thesaurus built in this way can be queried by Taobao's official Rubik's cube, and then the titles are combined according to the data.

These are all the contents of this article entitled "how to mine keywords for online stores and e-commerce websites". Thank you for your reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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