Shulou(Shulou.com)05/31 Report--

Nowadays, science and technology, digital and online news have become the focus of public attention. At present, the Internet, technology and digital are closely related to our lives. We should charge more fees for ourselves and master more knowledge in order to be knowledgeable and constantly improve our personal abilities. Today, Bian Xiao edited an article about the digital direction of Internet technology. I hope you like it.

(highway columnist: yuan Kun Guardian) how is your website running? How much manpower did you spend to promote your website, and how effective is it? Does your website have a good user experience? How to make users like your site more? How to understand these contents? Maybe everyone is thinking about data analysis. At 14: 00 this afternoon, Li Jun and Zhang Yuxiang, product managers of Baidu's big data department, analyzed the above problems.

DEMO Coffee held the 2014 Baidu statistics Wuhan station webmaster exchange meeting, nearly 100 webmasters attended the meeting. For webmaster friends, they all want to know more about their own website. Webmasters usually use commands, such as websites or webmaster tools. Baidu product manager told us that the data obtained by this command is not accurate, it is better to use keywords on the home page of the website. In order to better meet the needs of webmasters for accurate data, Baidu statistical tools came into being. We know that through statistical tools, we can monitor the website in real time: how to enter the website, how many people enter the website, how many pages are visited, how the traffic quality of the website is, what is the conversion rate, so as to proceed from the needs of users. Better tap the potential value of the site. It increases the operating cost of the website.

Why the website? Whether we want to make money, to be famous, to be interested, or for other reasons. To run a website well, traffic must be introduced. At this time, it is very important to know the source of your site's traffic. Li Jun said that one in four websites uses Baidu statistics tool. At present, the daily PV of Baidu has reached 7.5 billion times. Through the analysis and optimization of Baidu statistics, we can better improve the quantity and quality of website traffic.

Zhang Yuxiang pointed out that most webmasters hope to get free traffic through search engines. SEO is just an auxiliary means to remind webmaster friends to understand the needs of users and do a good job in content. However, my original article was reprinted, but the ranking of others is very good, my website ranking is very poor. Based on this, Baidu launched a website content recommendation tool-Baidu recommendation. The tool can intelligently identify the interests of visitors, recommend the content that visitors may be interested in, and intelligently recommend the high-quality content of the website, which can better increase the website traffic and reduce the operating cost of the website. (the traditional practice is the recommendation and manual recommendation brought by the website.)

According to the China Internet Network Information Center, the number of Internet users reached 618 million and the number of mobile Internet users reached 500 million at the end of 2013. The trend of mobile Internet has been irresistible. As more and more users use mobile products, the statistics of mobile applications are imperative. As an operator, we need to analyze the sources of promotion channels, audience attributes, user behavior, terminal equipment and so on. Through these analyses, more popular applications can be made more accurately, and Baidu mobile statistics can meet everyone's needs.

Baidu Statistics and Baidu Mobile Statistics help webmasters (operators) better understand their websites and products from PC to Mobile, while Baidu recommends products to better recommend high-quality content to users. In the year since Baidu recommended products were launched, the average traffic of users' websites has increased by 5.1%, and the utilization rate of recommended webmasters has increased by 525%. Baidu's content recommendation based on big data algorithm understands users better, and the depth, time and experience of user access have been greatly improved.

2014 Baidu statistics Wuhan station master exchange conference information, there is no way to introduce. If you want to better operate and monitor your site, get to know your users more accurately. Then Baidu statistics is worth using, after all, 25% of the webmaster friends have used it. For past activities, please refer to http://hi.baidu.com/bdtongji.

Author's WeChat account: Yuankun 0105.

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