Shulou(Shulou.com)06/01 Report--

2019 was a year in which Mini Program concentrated and formed a stable pattern. Relying on Super APP's traffic dividend and strategic layout, and based on the scenario demand quick link aggregation platform, Mini Program has been integrated into all aspects of life. For entrepreneurs of small and medium-sized enterprises who are good at dealing with traffic, how to establish omni-channel links with users and how to advance from traffic catchers to traffic pool owners is the only way for them to break through the tight encirclement and succeed. Especially in the retail and catering industry, as one of the shortest cash paths and the clearest profit model of high-frequency services, Mini Program has become a hot word in the mouth of BAT giants in the past year. Whether the giants carry out ecological expansion based on Mini Program, or businesses use Mini Program to tap new traffic, it will be an irreversible trend. At the Aliyun Beijing Summit in March 2019, Aliyun officially released the "Alibaba Mini Program Star Plan": using 2 billion yuan to support 2 million + Mini Program developers and 1 million + merchants, after Mini Program is stationed in Alipay, Taobao, Nail, and Gaode, it will also get key traffic support. In June, Alibaba Yunyun market selected Mini Program online, started the "Aliyun Mini Program" era in which service providers provided products, Aliyun provided support, and cloud market provided services. Since its launch, Aliyun Mini Program has covered more than 50 segments of industries, including catering, e-commerce, fresh food, tourism, real estate and hotels, covering more than 200 provinces and cities across the country, serving more than 200,000 merchants and serving more than 50 million users nationwide. Aliyun Mini Program, relying on the underlying capabilities and channel resources provided by Aliyun and the custom solutions provided by third-party service providers / partners, provides users with fully hosted Mini Program development services of "development, management and operation". At present, it has the capabilities of multi-end integration and fast delivery. Aliyun advocates not to do SaaS by itself and adheres to the "integrated" ecological strategy. Mini Program Cloud not only provides technical support, but also provides sales channels for Aliyunyun market. In the 2019 double 11, the first "comprehensive cloud launch", Aliyun Mini Program temporarily appeared in the software Tmall feast, helping customers complete the business revenue explosion with four core products: retail e-commerce, smart restaurant, corporate display and service industry. to achieve a win-win situation. "Aliyun multi-end Mini Program after-sales service is a bright spot, any problem can be solved in half an hour, multi-end release is convenient for management, and we will listen to our suggestions to optimize the product. Free updates and upgrades are a more user-friendly experience." Zhang Qian, manager of the catering brand A Bai Handicraft, said. Under the service guarantee of Aliyunyun market, Aliyun Mini Program has 100 + after-sales service team and customer-specific service group, which can provide customers with multiple services such as many-to-one, 7-hour and 12-hour service. After using Aliyun Mini Program, how does the "A Bai handmade" brand complete the transformation from scratch to excellence: connect online and offline, create a marketing closed loop as a businessman, "A Bai hand" embraces "full platform traffic", and uses Aliyun multi-terminal Mini Program to build a self-built ordering platform, users really precipitate into their own platform, establish omni-channel links with users, and generate a new traffic curve. Aliyun Mini Program plays the first role as a "traffic catcher", with the help of Ali multi-party traffic to defuse the pain points encountered by merchants, help merchants increase online sales, guide offline traffic, and create a marketing closed loop. Membership system, scientific management before using Aliyun Mini Program, "A Bai handmade" did not have a position to undertake users, nor did it have a complete online member management system, resulting in a serious loss of members. Aliyun Mini Program helps "A Bai handmade" reconstruct the relationship between consumption and service to a great extent. Users who leave after consumption can rely on multi-terminal Mini Program to establish new connections. Under clever operation strategies such as cards, coupons and members, stimulate users to spend in the store for the second time. "use Aliyun multi-terminal Mini Program membership system, membership level, member marketing, unified management, save time and effort." Zhang Qian said. Multi-end release, scene coverage: "my Mini Program users have exceeded 3000 people. At a unit price of 50 yuan, the average single-store order is 70 + orders; the number of single-store members is nearly 1000; with the help of Aliyun multi-end Mini Program, 6 direct stores and franchise stores have been developed." Zhang Qian shared the final result of cooperation with us. Use Aliyun multi-terminal Mini Program, a background, multi-end (Alipay, Wechat) release and display, easy to manage. When there is enough scene coverage and lightweight and convenient applications, focusing on the deep operation of the business is no longer empty talk. Relying on Aliyun's strong technical support and quality supervision of Ali Yunyun market, as well as working with service providers to provide customizable solutions to customers, the value of Aliyun Mini Program to retail is not only a simple user connection, but also a full-link digital window of opportunity for customers, marketing, operation, logistics, warehousing and so on. Currently, Aliyun Mini Program has served more than 200000 B-end merchants and has cumulatively developed and launched 100000 Mini Program +. Mini Program pry traffic depression and data precipitation, the way of connection between merchants and users is extended to the service and scene experience, not without the possibility of building a ring value network.

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