Shulou(Shulou.com)06/03 Report--

Today, what the editor shares with you is whether the domestic site should choose a domestic server or a foreign server. Many people don't know much about it. Today, in order to let you know more about the server selection of the site, I summarized the following contents for you. Let's move on. I'm sure you'll get something.

There are several factors that affect the ranking of websites when they are stored in foreign space:

First, unstable (website frequently changes IP address, often can not be opened)

A, the influence of IP address on website ranking

Frequent change of IP address will have an impact on website ranking, and frequent change of IP will even lead to website downgrade, so in the process of pursuing website ranking, we should try our best to maintain the stability of server and IP address.

B. Often can't open it.

First of all, the quality of the website server directly affects the crawling speed of the search engine crawler to the space web pages bound to the server, which will directly affect the website ranking. The search engine robot will return to the indexed site in order to bring the site page update or modification information back to its index database. If a site is often inaccessible when the search engine robot visits, at this time, the search engine will easily think that the site has expired, and then delete the index data of the site. This is a very simple reason. If you visit a strange friend and are shut down almost every time you pass, it is easy to give up the visit again; similarly, when the search engine gives up too many pages, the number of sites included in the search engine index will be reduced accordingly, and the weight of the site will be reduced by the search engine. Obviously, both of these points will lead to the overall decline in the ranking of the website.

Second, it is not safe (hanging horse, domain name hijacking)

A, hang up the horse

Website attack and hanging horse is one of the reasons for the disappearance of website rankings. There can be hundreds or even thousands of websites on a server, so the probability of server failure is far less than that of websites. Most websites are caused by defects in the website program, and problems with the program of any website on the server may cause all the websites on the server to be attacked. Not only that, in terms of search engine ranking, if any website on a server is K, then all sites on this server will be implicated. Although the probability of a problem with the server is very small, it will also go wrong. After all, it is not the probability that there is no problem. In the purchase of space to choose a more well-known authority of the service provider is more secure, do not be cheap. In the defects of the website, the security of the password of the background account is very important. If the webmaster has no security awareness or wants to be short and easy to remember, the account password is too simple, for example, the default account number and password of some CMS systems are admin and 123456 respectively, so that even a rookie like me can crack it, not to mention an expert who specializes in sabotage.

B. Domain name hijacking

Very often, it is inevitable for our site to be attacked. Since we do not have the ability to stop the attack, we can choose some powerful space service providers and domain name registrants to help us make security defenses. After the website domain name was hijacked, a large number of junk pages were generated, which caused serious damage to the site, ranking lost, weight lost. Worse, even the website has been dropped by K. First of all, let's learn about domain name hijacking, that is, the domain name is hijacked to steal your personal user information to modify the universal resolution of your website, and some new IP is added to your domain name resolution, resulting in a lot of junk pages that users can't access your real page at all, resulting in the downgrading of your website, the keyword ranking disappears overnight, and even the website is K-dropped.

Third, open slowly

Websites that are too slow to open are destined to get good rankings, no matter how good and attractive your articles are. The opening speed of the website is too slow, affecting the user experience, and the user has been shut down before he or she opens your page. Web page visit speed is too slow, spiders are very difficult to grab, and how to include.

Secondly, the IP address also has an impact on the ranking of websites. A building (equivalent to one of our independent servers) only belongs to you (an independent operating website). If the building still belongs to a noble residential area (for example, the server is very fast, etc.), then this typical "mansion", the search engine will think that your "money is heavy" and treat you as a "rich person". When you need a loan (ranking), it will give you a higher weight. Your website will also become more "valuable" at the same time. If a domain name is registered for more than a few years, it can improve the trust value of search engines for the same reason. We know that millionaires can be found in slums, and a bad server may also host a website with very good content. Although the above judgment behavior of the search engine is easy to be criticized, based on the consideration of high probability, the principle of determining the weight is generally like the bank's credit information system, and it can be said to be the most scientific at present.

Finally, if almost most of the sites on a server are spam sites that have been punished by search engines, then your site can also be easily linked by search engines. For example, if you know either corrupt officials or hooligans in real life, then you should be somewhere in between in the eyes of others.

In view of the above points, in the choice of servers and space, we still try to choose domestic servers to place websites.

The above is a brief introduction of whether the domestic site should choose a domestic server or a foreign server. Of course, the differences in the detailed use of the above have to be understood by everyone. If you want to know more, welcome to follow the industry information channel!

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