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I would like to share with you the skills of selecting keywords on the website. I believe most people don't know much about it, so share this article for your reference. I hope you will gain a lot after reading this article. Let's learn about it together.

The tips for selecting website keywords are as follows:

First, analyze competitors

Properly learn the top long-tail keywords of stable competitors, imitate the long-tail keywords of competitors, analyze the strengths and weaknesses of competitors and their own, and then when choosing long-tail keywords, stagger keywords with competitors to improve their rankings and highlight their competitiveness.

Second, the key words should be specific

Key words to be meticulous, if you are in the catering industry, then you use "gourmet" as the keyword here, then the competition is too big. If you add qualifiers in front, such as so-and-so type of food, so-and-so brand food, a certain staple food, like this we are not only competitive, but also a lot less difficult to rank.

Third, the number of keywords searched

Keyword search volume is very important, if there are not many users in the search engine to search for this keyword, even if the keyword is at the top of the list, there is no effect, no one searches you to whom to see. So we need to evaluate the search volume of this keyword before doing SEO optimization, which can be viewed through some tools such as Baidu Index.

Fourth, the choice is too wide.

If the range of the main keywords is too wide, it will lead to great competitive pressure and high cost, especially for new websites and some corporate websites, where the search intention is not clear, do not choose such keywords.

5. Related to the content of the website

If the target keywords are related to the content of the website, it will bring valuable information to the user. Only in this way can the user's goodwill towards the site be improved and the user experience be helpful. Of course, some corporate news portals or information websites that rely solely on online advertising companies for profit are not applicable.

The above is all the contents of the article "what are the skills for selecting website keywords?" Thank you for your reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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