Shulou(Shulou.com)06/03 Report--

1. The difficulties of offline chain stores We can see many commercial entities

Especially in shopping mall, more than half of them must go to the store for service, such as SPA, coffee and restaurant catering. Children's amusement park, movies, video game room, manicure... The purpose is to gather a large number of people together, people's catering, entertainment shopping and other needs are constantly stimulated. Therefore, shopping malls like Wanda will intercept the demand of surrounding residents for other physical stores.

To learn more about E+ new retail industry Internet, you can search the public number "Industrial Internet Service Provider"

There is a large flow of people in the commercial center. Most residents travel by family unit, taking the elderly and children for entertainment consumption. This will inevitably lead to worse and worse business in physical stores near residential areas, and a large amount of demand will be intercepted by these shopping malls. Traditional chain stores are getting worse and worse. Can we only hope to enter a shopping mall? To know that the cost of collection is also a big head, this time chain stores must change their concept to take the initiative to attack, can not wait and wait.

2. Team operation, diversified operation and value-added services

Physical chain stores do Social commerce (Social), which can increase the use of systems, technologies, tools and communities. If conditions permit, set up a special department: technically develop Mini programs, shopping malls, etc., play group and second kill, or use the complete template provided by the ready-made store, and split by tools such as Mini programs; set up multiple micro-signals in operation, create circle of friends, operate the content of hair ring, and do a series of product design and activity planning.

After the department operates, the store flow will be guided to the line. Do traditional physical chain retail, similar to money aunt, open in the vicinity of residential areas, if made into a community, sell some related life just needed supplies, regularly do some seconds kill, group purchase. Compared with the physical store publicity, it is very convenient to build a group to do marketing, and more direct to users. Then inform the group of friends online purchase support home delivery.

When only your home can be purchased online and delivered, its charm comes into play. No matter whether customers arrive or not, they can buy and avoid the trouble of carrying things. Your store will naturally be recommended and continuously purchased by users. Then, in addition to selling what you have in the store, you can also sell some products with strong relevance. For example, Japanese ceramic knives are very good. Aunt Qian will hold a second kill/matching purchase activity and sell them in limited quantities. There will definitely be good sales. Ask everyone what needs they have recently, let users participate, and you can stimulate more demand.

3. Stimulate team strength

So how do you stimulate demand at a deeper level, activate user motivation, and inspire team strength? The best way is to let the recommender profit. Recommended prizes, recommended return red envelopes, recommended new products and so on. Especially the shop assistant, through the background binding their job number and recommendation code, as long as he recommended the user generated sales profits, a part of them. If he leaves, he won't have this part of income, which indirectly solves the problem of store staff turnover. When the shop assistant customers accumulate a lot of members, the customers he pulls in are constantly contributing commissions for him, and he dare not jump ship casually.

4. Physical stores & Social commerce (Social), with great business opportunities

The hardest question for Social commerce is how to chat? Social commerce is not difficult to sell, but it is difficult to interact with users. If there is no physical storefront, it is more difficult to socialize with users out of thin air. Because many people talk freely when chatting face-to-face, they don't know how to speak to strangers online. And because communities based on such offline stores have met or even known each other, online communication is stress-free.

The most important thing is that fission will be easier because today there are tools like Mini programs that can do user tracking, data tracking, product tracking very well. Let the physical store service can be more convenient, become more transparent, three-dimensional. When serving users, users will feel at ease, convenient and safe.

To learn more about E+ new retail industry Internet, you can search the public number "Industrial Internet Service Provider"

Original link: zsyncmall.com/html/xwzx/xydt/110.html

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