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2025-01-21 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >
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This article shows you the performance of excessive website optimization and what the solution is, the content is concise and easy to understand, it can definitely brighten your eyes. I hope you can get something through the detailed introduction of this article.
Excessive website optimization has a great impact on the website, because excessive website optimization is regarded by search engines as a kind of cheating behavior, if the website optimization is excessive, it will lead to very serious consequences, that is, it will be dealt with by search engines.
I. the performance and solutions of excessive website optimization
1. Excessive optimization of website content
For website optimization, there is a saying: content is king, outer chain is king, which highlights the importance of content for websites. All websites, without exception, get weight through content. Moreover, content is also the main information for users to visit and browse our website, if a large number of keywords accumulate in a website. Publishing some articles that are not related to the keywords of the website or column pages, or some low-quality pseudo-original articles, will cause your website to produce a large amount of low-quality spam, resulting in excessive optimization of site content. and for the user experience, it is also very low.
Solution:
1. We do website optimization, we must do a good job in the quality of content, a high-quality article content, not only search engines like, but also for users, will also attract users to read the desire, then, what is a high-quality article? For the search engine, the article should have a clear layout of headings and content, and the content of the article should be smooth and well-organized, while for users, it is necessary to think around the user's angle. how to solve the needs of users, how to guide users to continue to read, and so on.
2. Excessive optimization of the website inner chain.
As mentioned above, the content of the website can improve the overall weight of the website, so the inner chain of the website is to improve the ranking of keywords of each page. The rise or fall of keyword rankings is closely related to the internal chain optimization and layout of the website. So, next, let me tell you about the specific performance of excessive chain optimization in the website.
(1) too many links in a single web page
If the inner chain of a single web page is set too much, it will lead to excessive inner chain optimization. when we do inner chain optimization, we must pay attention to the number of inner chains of a single page, which we can understand as anchor text links. We can not add too many anchor text links in a single article.
Solution:
In general, in the same page, the number of added inner chains (anchor text links) should be controlled within 3, not more than 3, and the inner chain we do must be with the mentality of sincere recommendation, recommend to users to click and browse. If it is to optimize keywords and do the inner chain, this does not belong to the sincere recommendation, will only lead to excessive optimization of the internal chain of the site.
(2) A large number of inner chains point to a keyword.
A large number of internal links (anchor text links) point to the same keyword at the same time, which will also lead to excessive optimization of the internal chain of the site. Generally speaking, this kind of situation often happens when you point to the target keyword on the home page. For example: what I want to do on my home page is this keyword, then, if I put this keyword on each page, do an anchor text link, and point to this keyword on the home page, this will also lead to excessive chain optimization of the site.
Solution:
When we do website keyword optimization, we must pay attention to the diversity of links, not blindly in order to optimize keywords and optimize. So what is the diversity of links? That is, we can link with different anchor text, anchor different keywords, and then point to the target keyword, but here, I would like to remind you that we should use different anchor text link to point to the target keyword. We must pay attention to the relevance of the link, that is, the content of the article should be in line with the positioning of the target keyword.
3. Excessive optimization of website code tags
When doing website code tag optimization, we must pay attention to the flexible use of tags, not excessive use of code tags, because the proper use of code tags can not only improve the optimization of the site, attract search engine spiders to crawl, speed up collection, and can also improve the user's experience. Common code tags are H tag, Tag tag, Alt tag and so on. However, some webmaster friends do not know the importance of optimizing this code tag, so they misuse the code tag casually, which will lead to excessive optimization.
For example, the H1 tag is not only the highest level in the H tag, but also the most weighted tag in the web page. Only one pair of H1 tags are allowed on each page. Generally, H1 tags are added to the title of the article. If some webmaster friends do not know, many H1 tags are added on the same page, which will confuse the crawling logic of search engine spiders and prevent the weight from being concentrated on the title. If it is so serious, it will lead to the reduction of the right of the website.
Solution:
Take the above H tag as an example, when we use the H tag, we must pay attention to the level of the H tag. The H tag is divided into six levels: H1 to H6, which in turn is the largest in H1 and the smallest in H6. The H tag is generally used in the title of the article, and the title of the article is divided into big and small headings, the general body title is the big title, you can use the H1 tag, and the subtitles in the article content can be used according to the hierarchical size of the title. Use H2 to H6 tags respectively. In this way, the hierarchical setting and use of the H tag is not only the favorite of search engine spiders, but also, for users, the hierarchical structure of the article is clear, and it is more convenient for users to read, so as to improve the user experience.
4. Excessive optimization of the external chain of the website
(1) the outer chain increases too fast.
If your website does not do outside the chain for a long time, and then, suddenly increase a large number of outside the chain in a short period of time, this is also a case of excessive optimization of the outer chain. This kind of outer chain is likely to be considered by the search engine as the mass distribution of software and the release of junk outside the chain.
Solution:
It is better for the outer chain to increase step by step, and the outer chain should also control the number of releases every day, to keep the increase of the outer chain at a frequency, not to release too much, not to send one at all. the release frequency of the outer chain can be found in the Baidu webmaster tool.
(2) the form of outer chain is too simple.
The form of the outer chain is too single, it is the same as the inner chain, to be diversified, and the outer chain should not only link to our target keywords, but also link to our long tail keywords. Only reasonable use, can improve the weight of the site, the most important thing is that there will not be excessive optimization outside the chain.
Solution:
The main forms of the outer chain are anchor text links, plain text and hyperlinks. When we release the outer chain, we can not release some anchor text links or plain text or hyperlinks, but should release them alternately and regularly.
(3) add links at will.
As we all know, links are of the highest quality and relatively stable outside the chain, and links are an important part of website optimization. However, if you add links at will, for example, 10 links in a day, this will also lead to excessive optimization of links, which is also regarded by search engines as cheating on links.
Solution:
The increase of links should have a frequency, for example: increase the frequency of about 3 a week, and there are limits to increase the overall number of links, generally small and medium-sized websites, the total number of links should be controlled at about 30.
Finally, let's sum up the key points of the full text. When many novice webmaster friends are doing site optimization, they unwittingly overoptimize the site, so what are the specific manifestations of excessive website optimization? For example: excessive website content optimization, excessive website internal chain optimization, excessive website code label optimization, excessive website outer chain optimization and so on.
So, what about the excessive optimization of the website caused by these situations? For example: if the website content optimization is excessive, we should improve the content quality; if the website internal chain optimization is excessive, we should do well the diversification of the internal chain; if the website code tag is optimized excessively, we should flexibly use the code tag to make its hierarchical structure clear; if the website external chain optimization is excessive, we should control the increasing speed of the outer chain and the diversity of the outer chain release.
The above content is the performance of excessive website optimization and what is the solution? have you learned the knowledge or skills? If you want to learn more skills or enrich your knowledge reserve, you are welcome to follow the industry information channel.
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