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This article will explain in detail how to improve the website traffic and conversion rate quickly through platforms such as blogs. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

We often find some sub-area e-commerce sites, often build a blog in the secondary directory, many employers think this is a waste of time, because they are used to the inherent input-output model:

1. Create a website

2. Add products

3, paid promotion: SEM bidding, Tencent Ad solutions, Fan Shitong, Internet Alliance promotion and so on.

How to improve the traffic of network mall!

Although this model has tended to take shape, it is highly dependent on the advertising strategy, and the cost is increasing year by year, which directly affects the profits of the enterprise. this is why many e-commerce websites are constantly digging new traffic channels, so is it feasible to use blogs to get traffic?

To be sure, this is not a short-term behavior, but is conducive to the long-term operation of e-commerce sites, the longer the accumulation of keyword rankings, the Internet is changing rapidly, and the competition is becoming more and more fierce. but one thing is certain that well-planned high-quality content blogs are likely to attract more traffic from search engines and social networking sites in the next few years.

How to use blog to increase the flow of e-commerce websites

Apart from these, what are the advantages of using blogs to do traffic?

1. Facilitate the construction of internal chain and external link!

When you do outside the chain construction, you will find that other blogs or websites are not willing to link to your home page or product page. Because no one is willing to promote products for free (unless they are branches or have other interests), and because they are afraid of getting Baidu's punishment (if Baidu thinks these links are paid).

But you have a high-quality blog, it's relatively easy to exchange links, and you can control the direction of internal links.

2. establish a brand and build on the channels of user communication, which is conducive to the promotion of social media.

If you really want to perform well on social media, then fresh and high-quality content can be perfectly presented through blogs, and visual marketing materials can be added if necessary, so that visitors can forward and share.

Active blogs can regularly release company news, special promotions and other fresh news, creating a good interactive channel for visitors.

Do you have this experience? when you are sure to buy a product, you will repeatedly query Baidu for relevant information to assess the value of the product, and the content of your blog will often be indexed. It invisibly increases the confidence for visitors to place orders.

How to set up blog on e-commerce website

So, how exactly should we create this blog?

1. Make sure that your blog and your e-commerce site open Https at the same time and run smoothly.

2. Sort out the blog structure, especially the classification page of the blog.

Don't forget to give the blog an entrance on the home page.

4. Keyword analysis to determine what you need to write. You can refer to your competitor's site.

5, product evaluation, you can use your own blog to compare competitors' products, there is an intuitive comparison.

6. Tell your brand story.

7. Update blog content regularly and keep a certain number of words, because frequently updated blogs are easy to get more traffic, and relatively long articles are easier to be forwarded by social media!

If you only use blog to do outside the chain, we have also sorted out the content of the first pass, hoping to help you:

The choice of blog platform: in fact, the choice of the platform is mainly to see whether the blog articles are included. If the search engine grabs the blog platform very frequently, then the articles we send will be easily included. According to my observation for a long time, Sina blog and Baidu Space are relatively fast blog platforms, and you can choose these two outside the blog chain. It is said that the inclusion of Hexun blog is also good.

Age of blog account: why should I use the term "age"? In fact, a blog is equivalent to a website, but we use a tripartite platform, and the age of the domain name of the website is very important for website optimization, while the age of the blog account is the same as the age of the domain name. We raise the age of the blog account mainly by raising the blog. And how to raise a blog? It's just a matter of content.

The theme of the blog: like the website, the blog also needs a theme, just in time the blog is for us to do outside the chain, we also need to be clear about its theme, if you are outside the chain for a certain product, then the blog article needs to be carried out according to this product, at the same time, the title of the blog can also be changed to be related to this product, of course, this product needs to be in the formal industry. Because informal may cause your blog to be blocked, the gray industry is often blocked directly after posting a few articles. And pay attention to the articles published are about a product, do not be greedy for newly registered blogs.

The content of the blog: the content of the blog is an important factor affecting the inclusion of the blog, what content should we write, and how should we use this content to do outside the chain? On the last point, we have already mentioned the theme of the blog, so the content of the blog is nothing more than writing articles according to the theme, but it should be noted that at the beginning of the construction of the blog, we must pay attention to the original content when we write the article. or high-quality pseudo-original, and it should be noted that links must not be added to the article. If you just register a blog and add a link when writing an article, even if all the articles are included in a period of time now, it will almost drop when your blog level reaches about 4. And especially after you add friend links or other anchor text links or hyperlinks to your blog.

This is the end of the article on "how to increase website traffic and conversion rate quickly through platforms such as blogs". I hope the above content can be helpful to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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