Shulou(Shulou.com)06/01 Report--

After Google, Baidu, the largest search engine in China, implemented HTTPS encryption, Sogou search, bing search, Taobao, Tmall, Zhihu and so on in May 2015. the Internet is about to usher in the era of network-wide HTTPS encryption.

Disadvantages of HTTP plaintext transfer Protocol

(1) HTTP is a plaintext transmission protocol, which needs to go through a large number of grey intermediate links in the process of transmission. Plaintext data flows through many physical nodes, such as intermediate proxy servers, routers, wifi hotspots, communication service operators, and so on. The middleman can sniff the user's search content at any node, steal privacy or even tamper with the web page, resulting in the disclosure of user privacy.

(2) because HTTP is a plaintext transmission, search engines and major sites are plagued by traffic hijacking, such as the search results page is tampered with, pop-up windows or embedded advertisements are forcibly inserted into the returned content, resulting in the loss of promotion traffic and the loss of brand credibility and reputation.

(3) HTTP name text agreement can easily lead to the disclosure of website privacy information, and users, enterprises and even countries have been adversely affected to varying degrees. For example, the disclosure of online banking information leads to the theft of users' bank cards and financial account passwords; the disclosure of enterprise information leads to the knowledge of confidential enterprise information by outsiders and damage to the credibility of the enterprise; and the disclosure of confidential information such as state institutions is used by lawbreakers, which has a negative impact on national security.

Benefits of site-wide HTTPS encryption

(1) ensure the security of users' private information: SSL certificate enables the website to realize encrypted transmission, which can well prevent users' private information such as user name, password, transaction record, residence information from being stolen and falsified. For example, the installation of an SSL certificate on an e-commerce website can effectively ensure the security of the user name and password you submit when you log on to the e-commerce website to pay.

(2) help users identify phishing sites: SSL certificates can authenticate the real identity of the server and effectively distinguish phishing sites from official websites. After the website deploys the globally trusted SSL certificate, the browser has a built-in security mechanism to check the status of the certificate in real time, and display the authentication information of the website to users through the browser, so that users can easily identify the true identity of the website and prevent phishing websites from counterfeiting.

(3) it is good for website SEO optimization: because websites with SSL certificates are more credible and secure than those without SSL certificates, and can effectively protect the interests of users from being infringed. Therefore, search engines such as Google and Baidu are strongly advocating the deployment of SSL certificates to achieve https encrypted access from the point of view of ensuring user information security. The SSL certificate network station is also given preferential treatment in the aspects of search, presentation and sorting.

(4) improve the company's brand image and credibility: deploy SSL certificates to make your website different from other sites. A website with a SSL certificate will display the https green security padlock in the browser address bar, and if it is a deployed EV SSL certificate, the green address bar and organization name will be displayed. Can tell users that they visit a secure, reliable site, can rest assured to operate and trade, effectively enhance the company's brand information and credibility.

How to realize HTTPS encryption of website

To achieve site-wide HTTPS encryption, websites and APP need to apply for SSL certificates from CA institutions to help major websites achieve site-wide HTTPS encryption at low cost, prevent data leakage, traffic hijacking, page tampering, phishing and other security incidents, enhance netizens' trust in online surfing and consumption, enhance website credibility and online transaction volume, and protect the interests of netizens and enterprises from being infringed. Certificate consulting service: http://www.evtrust.com/

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