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This article introduces the relevant knowledge of "how to plan Wechat group purchase Mini Program activities". In the operation of actual cases, many people will encounter such a dilemma, so let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

First, the choice of group purchase mode 1. Group purchase with divided money

Users only need to pay 0.01 yuan to join the group or initiate group purchase. At the end of the group purchase time, the platform will randomly select the winners from all the successful orders and divide them into the first, second and third prizes. if the number of people who do not reach the order is not reached, the group fee will be refunded.

The common ones who adopt this model are pinduoduo and Mogujie. For users, this mode has low payment threshold, high acceptance, and can receive a refund without any loss if it is not successful. This kind of group is a sharp weapon for customers, and the sponsor of the event can quickly achieve the goal of social fission, while at the same time completing the task of promoting customer acquisition at a low cost. for a period of time, all the group purchases shared in WeChat group are one-cent group buying activities.

two。 Group purchase at discounted price

This kind of group purchase is divided into individual original price purchase and multi-person group purchase discount purchase, and users can choose freely according to their own situation. The difference between this group purchase and one-cent group purchase is that users can get the goods by paying the group fee and successfully putting together the order, without the need for a random lottery.

The common people who use this model are NetEase and pinduoduo. For users, the payment threshold becomes higher, and the event design process needs to consider increasing the entrance to quickly form a group (one person less). However, increasing the number of entries is bound to reduce the frequency of sharing among users, and the balance between the two needs to be considered.

It is necessary to determine the group purchase mode before doing group buying activities, the first one is suitable for customers to get, and the second one is suitable for walking volume. In the group purchase activity designed by the author, the second mode is adopted.

Second, determine the basic information of group purchase

The basic information of group purchase mainly includes the following elements: open group goods, group purchase time, group number, group validity period, group price and group purchase activity status, etc.

1. Open-group commodity

The most important thing in group buying activities is to determine the selection first, and other information can only be determined when the selection is determined. Suitable for group purchase products are generally less than 100 yuan per customer price, mainly users often buy rigid demand products. Can refer to popular categories: seasonal food, cosmetics, accessories, small digital and so on.

two。 Group purchase activity time

It mainly refers to the duration of group buying activities, which can be determined according to the attributes of commodities, generally divided into short-term and long-term ones. Such as seasonal food can be short-term group purchase, accessories, small digital and other goods can use long-term group purchase.

3. Number of groups

The number of groups is mostly set to 3-5, and the number of groups should consider whether they can form a group in the end. If the number is too large, more than half of the groups will not be able to form a group in the end. Can be cleverly set up "automatic group", that is, after a few hours, regardless of whether the number of participants is reached or not, it will be treated as a group.

4. The validity period of the group

This time is generally set to 24 hours or 48 hours, after the user starts a group with others, if the group purchase fails without success during that period, the system automatically handles the refund; during this time, logistics delivery will be carried out.

5. Group price

Group buying activities need to have a strong communication, so must break the daily promotion price, put the group price to the lowest, so that users have enough motivation to attract people to buy.

6. Status of group purchase activity

There are four states for the initiator:

Failure to start a group: during the group purchase activity, the sponsor did not start the group.

During the activity: the sponsor initiated a group, but did not form a group within the validity period of the group.

Have formed a group: make a successful group purchase within the validity period of the group

Timed out: the sponsor has not completed the group purchase or the group purchase activity has not been completed within the validity period of the group.

There are three states for the invitee:

During the event: the group purchase shared by the sponsors is not formed within the validity period of the group.

Has formed a group: the group purchase shared by the sponsors has formed a group

Timed out: the group purchase shared by the sponsor exceeds the validity period of the group.

This is the end of the content of "how to plan Wechat group buying Mini Program activities". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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