Shulou(Shulou.com)06/03 Report--

Today, the editor shares with you the skills of community operation and the key points that need to be mastered. If you are interested, let's take a look down.

Based on the summary of the operation skills of the whole process of community operation and construction, we can start from the structure of the community personnel, so that the community can maintain a good active and stable relationship at the beginning of the establishment. After the establishment of the group, we need to activate the community for 7 days, so that the community can quickly break the ice and establish a good active interactive relationship.

From thinking about building a group to finally building a group, the summary of the whole process of operation skills:

I. Community orientation

In the end, many communication groups become chat groups, and the group loses its sense of value and dies slowly! So in this positioning, identified an important link, daily case sharing, dismantling some interesting cases on the Internet! In this way, it will increase the sense of value of the group and will not become a meaningless group of water. At the beginning of building a group, be sure to figure out what value it can bring to the group. Only by altruism can users be retained.

II. Community building

It is not difficult to build a community, but to keep the community active and generate value. Many people will join the crowd in a curious and joyful attitude, but many people don't talk much at this time. The first week of a group is critical, requiring strong operations, stimulating user activity, and making users feel value. Group owners share practical information, group members stimulate follow-up, at this time, need to find those more active users in the group, and their relationship and understanding, and then continue to be active in the community.

III. Active community

It is impossible to be active by group members, and it is easy to turn into a meaningless chat group and lose its own value. At this time, you need the group master to operate strongly, the forum operator to share, and to produce content. At present, there are three sections identified, morning newspaper + good article sharing, afternoon hot topic interaction, need to be strongly guided to the operation and Internet-related content area, and case sharing in the evening. Case sharing is the product of a group, which can be organized into documents and endorsed by the follow-up community.

Community operation is really a re-operation work, which requires a lot of time and energy. A vertical community with the region as the core can be established to facilitate people of the same frequency to strengthen contact, and the model of offline exchange meeting can be established in the future to further strengthen the connection and communication between us.

The above is a brief introduction of the community operation skills and the main points that need to be mastered. Of course, the differences in the detailed use of the above still have to be understood by everyone. If you want to know more, welcome to follow the industry information channel!

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