Shulou(Shulou.com)06/02 Report--

This article introduces how to solve the problem of being punished by search engine in website development. The content is very detailed. Interested friends can use it for reference. I hope it will be helpful to you.

Search engine punishment is not easy to detect. First of all, observe the decline in the ranking of some keywords on the site, whether the decline in traffic is due to the penalty or the change of search engine algorithm or the addition of new competitors, or whether the existing competitors have strengthened SEO. Xiaobian summarized nine identification methods to help webmaster check:

Use the site: command to search the domain name of a website

If there are no results, this is the easiest, the site has been severely punished and deleted.

II. Network management tools

Goge, Yahoo, Microsoft and Baidu Bing all provide webmaster tools, which will provide very useful information to help webmasters determine if there is something wrong with the site.

Third, search for unique words on the website

Similar to the name of a search site, search for a specific text that is available only on your own site, such as phone number, email, address, record number, contact address, etc., if your site is not at the top of the list, it means that the site has been punished in some form.

4. Check the log

See if there is any change in the number and frequency of spider visits by search engines. If the number of spider visits by search engines has dropped sharply, and the size and update speed of the site have not changed, it is likely that search engines no longer like the site, probably because of some form of punishment.

Search for the name of the website

In the search engine search site name, if the first place is not your official website, it usually means that the site has been punished. Of course, the name of the website mentioned here cannot be the kind of name that is very broad and random.

Check the robots txt file

Check robots carefully. Txt files, not only to check the code manually, but also to use network management tools to verify whether there are errors, resulting in forbidding search engines to include certain directories and pages.

7. Check whether the website uses redirection

In addition to the 301 turn, other Meta updates and JS turns may be suspected of cheating, even if the webmaster's intention and goal have nothing to do with SEO cheating.

8. Check the server header information

Webmasters can see the content that spiders grab when they visit a page of their own website through network management tools. They can not only check whether the header information is correct, but also check whether the page has been added with virus code by hackers.

9. Check whether the website is overoptimized.

Check the page to see if there is any suspicion of keyword accumulation? Do you add internal links in order to add internal links? Is the anchor text too concentrated? Does the footer make no sense to the user, only links and text for search engines? Whether there is excessive optimization, so as to reduce, the overall decline of many keywords is caused by excessive optimization.

About the website development how to be punished by the search engine to share here, I hope the above content can be of some help to everyone, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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