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Most people do not understand the knowledge points of this article "what are the rules for changing the name of Mini Program?", so the editor summarizes the following, with detailed contents and clear steps, which can be used for reference. I hope you can get something after reading this article. Let's take a look at this "what are the rules for changing the name of Mini Program?"

I. basic rules for naming Mini Program

1. Can I have the same name as other official accounts?

Mini Program can have the same name as the official account, but only if they are the same subject. Mini Program and Mini Program can not have the same name. So if your Mini Program name has been registered with someone else's official account or Mini Program, then you can no longer use that name.

2. Is there a requirement for the number of words to be named?

There must be a requirement for the word limit. Mini Program's name length is limited to 420 characters.

3. Can I use characters?

The name of Mini Program can be composed of Chinese characters, English characters, Arabic numerals and "+" symbols.

4. Does the name support modification?

Personal subject Mini Program: there are 2 opportunities to modify before release and 2 opportunities / year after release. Enterprise main body Mini Program: there are 2 opportunities to modify before release, and can be modified through Wechat certification after release.

II. Naming skills of Mini Program

1. Indispensable keywords

According to the official rules: when the keyword in the name appears once, and the shorter the number of words of the overall name, the higher the ranking, the proportion of this item is as high as 40%, so we should pay attention to this rule. Mini Program's name had better contain keywords of merchants or target groups, and can also be combined with users' search habits to add short words and hot words (which can be judged by Wechat index).

2. Be consistent with the merchant brand

To put it simply, if you have an official account with a good name, you can directly register Mini Program with the same name, which will be of great help to Mini Program traffic, so we must hurry up, or it will be occupied by others. At the same time, the content needs to be consistent with the business content.

3. Renaming can be continuously optimized.

Before Mini Program goes online, we can name Mini Program three times, that is to say, we have two opportunities to modify it, so we can cherish it and determine the name of Mini Program.

Mini Program name also has a lot of knowledge in it, do not think that casually give Mini Program a name to start online. According to the survey, the percentage of users entering Mini Program through search accounts for 15% to 50%, which can be said to be very high. Although Mini Program can also change the name after launch, but if the name change is too big, it will affect a large part of users, and it is easy to cause user loss.

The above is the content of this article on "what are the rules for changing the name of Mini Program". I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about it, please follow the industry information channel.

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