Shulou(Shulou.com)06/02 Report--

A city is a place that carries countless hopes and dreams, in which destruction and contradiction, vision and order coexist safely. On the other hand, the map delineates the rules and boundaries for the busy streets.

When "new infrastructure" becomes the main theme of society, map technology manufacturers are bound to step into the center of the stage of the times. Begin to face a soul torture: if we build a map with the same complexity on top of the real buildings traffic, what will the streets we are used to look like?

At the 2020 Baidu Yunzhi Summit on May 18, Baidu Maps unveiled a number of intelligent transportation and logistics industry solutions, which let us know the "new infrastructure" process of artificial intelligence maps and unveiled the mysterious veil of the future city. And the ideal new traffic map.

The cloud AI deployed between the buildings is like a silent cloud in spring, sprinkling intelligent showers for the rush of people and cars on the road.

In the middle of the fields, the intelligence heard each other: the map paper handed over by Baidu head wild goose

The old infrastructure uses steel and concrete, while the "new infrastructure" system has an unprecedented prediction of urban transportation and intelligent technology. In this regard, many science and technology enterprises have contributed their own plans, layout and judgment to the new generation of technology, and finally condensed into the colorful "new infrastructure".

Among them, AI head wild goose Baidu, took the lead in handing over an answer on the field of transportation and logistics.

In what scene will you open your mobile map, perhaps to go to a dinner, or to visit a friend or a scenic spot. Although I use map products almost every day, the change of Baidu Map still makes me feel a real shock.

The most significant change is that it has developed from a ready-to-use tool product to a "productivity" with a comprehensive system, rich scenarios, diversified applications and industry support.

At the Baidu Yunzhi Summit in 2020, I was particularly impressed by three scenes:

One is to change the intelligent logistics solution from "labor-intensive" to "wisdom-intensive".

Couriers either throw or drop the package onto the van, and then deliver it node by node to the door. I'm afraid this is everything that logistics companies do in everyone's impression. I brushed the logistics information N times a day, only to find that my package had a "seven-day trip across the country" and told me that I was not alone!

With the help of the intelligent platform of new technology, Baidu Map Intelligent Logistics solution can not only achieve "same-day arrival" and "next-day delivery", but also enable logistics enterprises to reduce costs and increase efficiency in the whole process.

The time limitation of the client is several hours in advance, behind which is the intelligent acceleration of the whole logistics link.

For example, in pre-shipment scheduling, with the help of the algorithm ability of Baidu map intelligent scheduling engine, different parcels, time limits and distances, a more high-quality solution can be obtained by flexibly configuring constraints and the algorithm advantages of large-scale calculation. the realization of path optimization and the efficiency of dispatching cars not only saves the transport capacity for logistics companies, but also avoids the invalid links of parcels flowing around in the city.

While in transit, the navigation function of Baidu Map is really "concerned about the anchors taking you on the highway and not getting lost", providing truck drivers with flexible and accurate route planning and perfect truck professional data support. cover height limit, weight limit, width limit, axle limit, traffic restriction and other restrictions, and estimate the price of freight and fuel charges for trucks. In the process of driving, it can also assist truck drivers to avoid all kinds of safety risks through navigation voice interaction and risk early warning tips. So that drivers can drive their beloved minivans at low cost and efficiently in the middle of the city road.

So, if the package is delivered to the user at the "last kilometer", does the service stop here? For logistics companies, this is obviously not enough. How to learn experience from each delivery and optimize service has become an indispensable link after transportation. However, the way of relying on personnel to sum up experience in the past is obviously somewhat inefficient. In this regard, Baidu Map Intelligent Logistics solution uses the massive track data managed by Hawkeye to extract trajectory features, such as mileage at the beginning and end of the route, stop point analysis, etc., with the help of mileage calculation, speed calculation, stop point analysis, and through trajectory analysis to judge driving behavior, analyze whether drivers have abnormal behaviors such as rapid acceleration and sharp turns, make it convenient for enterprises to supervise, and constantly optimize their own management mechanism.

It is precisely in this way that the intelligent scheduling of the whole process can help the whole logistics industry to be intelligently changed in an accessible but unexpected way. Up to now, the daily logistics waybill parsed by Baidu map exceeds 50% of the country, and the daily logistics vehicle track mileage is as high as 150 million km.

The second travel service scene, which is closely related to people's livelihood, is parking.

I don't know if everyone, like me, finally followed the navigation to the parking lot, but the problems such as too few parking spaces, forgetting the location of the vehicle after parking, long queues to pay fees, and so on, will immediately evoke the daily anxiety of travel.

The main reason is that the parking information is not intercommunicated with the map software, and the management efficiency of the internal system is low, which leads to the embarrassing situation that the parking space vacancy rate is high and the driver can not find the parking space.

Therefore, the intelligent parking system of Baidu Map tries to solve the urban traffic problem of "parking difficulty".

How do you do it exactly? We might as well take the cooperation project between Baidu Map and Yinchuan as a case and entrance to understand it.

At the bottom, Baidu Map is based on multi-dimensional parking big data, further combined with government real-time monitoring, through data research and judgment of all-in-one machine, intelligent parking transformation, traffic guidance system upgrade and other software and hardware transformation, to achieve the standardization of parking resources, intelligent.

After the digital baptism of the urban parking environment, drivers can easily inquire about the parking spaces near the destination and understand the use of parking spaces. If the parking space is tight, the system will automatically remind you and provide a replacement plan.

At the same time, users can also use parking assistants to book parking spaces in advance and start navigation with one click on the map, so the awkward situation of "parking spaces happen to be full at the destination" does not exist.

If you park in an unfamiliar parking lot, with the help of Baidu Map Intelligent parking system, after the owner arrives at the parking space and drops the lock with one button, the system will automatically record the parking location. Then you only need to use Baidu map to find the car with one click, and you can easily find the car under the guidance of high-precision indoor map and walking navigation.

It is not difficult to find that, as the new "steel and concrete" of the digital city, big data, algorithm, Cloud and so on have made Baidu Map the most typical landing scene of AI, and have achieved a high degree of integration with reality.

You may say that such a separate vertical industry does not make sense to ordinary citizens who do not have access to the service. Come to think of it, this is indeed the case, so for urban road infrastructure, Baidu Map's intelligent transportation network map solution, after being integrated by partners, can realize the offline application of Internet map services. so that all kinds of industry applications can taste the charm of intelligent maps, thus benefiting all urban residents.

To put it simply, Baidu Map Intelligent Private Network Map is a special network basic geographic information service specially created for highway management departments. Highway management departments and their service providers can deploy Baidu map intelligent private network maps in all kinds of special networks (such as video network, public security network, etc.). The road network retrieval, road condition superposition, high-speed station location, massive data rendering and other capabilities are integrated into the application system.

For example, traffic management departments can use this platform to receive road congestion alarms and release traffic accidents, traffic congestion, bad weather, traffic control and other information to Baidu map client APP users through the "smart event" function.

During the 2019 Spring Festival, Chengdu traffic police released more than 4000 pieces of service information to the public through Baidu Map "Traffic Information release and Research platform", helping a total of 63000 people to make a reasonable detour to avoid traffic jams. Jiangsu highway traffic police issued a total of 18 traffic police recommended traffic detour routes through this platform, helping nearly 2 million people.

For example, the traffic radio station can also integrate the boat of the system to broadcast the semantic real-time road condition information generated by the road condition broadcasting platform automatically to the radio audience, so as to increase the convenience of serving car owners.

Through a number of PaaS-level business applications, even industries that lack the technical capacity of traffic data can easily complete the construction requirements of related functions (such as traffic flow analysis, intelligent scheduling, vehicle location monitoring, etc.) for specified scenarios.

Just imagine, when retailers can select a location on Baidu map and grasp the shop's passenger flow density and travel data in a visual way, will they be able to avoid business risks at the beginning?

Or when commonweal travel plans are integrated, emergency services such as ambulances, fire engines and emergency rescue can be called on Baidu map with one click, which may save lives and property in a critical period.

It is not difficult to find that the "new infrastructure" process of Baidu Map is stretching out a lush ecological jungle from the ground, changing our traditional memory of the city and reshaping the organization of urban space.

New World, New City: the Traffic artery built by Baidu Map

This silent improvement of embellish things has comprehensively stacked into a huge picture of "new infrastructure" of Baidu Maps, and let us suddenly look back and sigh at the luxuriance and richness that map products can reach.

So, what are the key changes carried by the intelligent technology between the urban buildings brought by Baidu Maps?

First, panoramic intelligence. Logistics, travel, navigation, retail, and so on, have been connected by dots and lines, supporting a fully covered intelligent city map, which is drawn together with big data, communication network, cloud computing, AI and so on. With the blessing of global data and intelligence, it is natural to reap the comprehensive intelligent linkage effect.

Second, industrial deployment. The essence of "new infrastructure" is to intelligently empower traditional industries, which requires science and technology platforms to effectively support the vertical scenarios of thousands of industries. The ecological scene of Baidu Map is an example of how to adopt personalized scheme output according to the digital level, information capability and industry-side demand of different industries. Logistics, parking, travel, autopilot and so on, these scenes can be integrated with the technical system of Baidu Map and transformed into new momentum of industrial growth.

Third, collaborative support. The infrastructure capability of Baidu map industry is not supported by a certain technology, but from Baidu's advantages in computing power, algorithms, hardware, services and other areas, which are intertwined to support industry renewal. Taking intelligent logistics as an example, with the help of the algorithm capability of Baidu Map Intelligent scheduling engine, based on cloud computing, through the reasoning ability of AI and big data analysis, and in cooperation with real-time traffic data, voice technology is used to enable navigation and voice interaction to comprehensively improve freight efficiency.

This "intelligent fusion" based on map capabilities will also drive Baidu Maps to expand its service boundaries and become a "new infrastructure" project for the future city.

Sailing to the Future: the finished State Evolution of the Future City

What ordinary people feel is that the service experience of map products is becoming more and more magical, while what we see is the growth breakthrough and success of intelligent technology. Behind the dazzling new infrastructure achievements of Baidu maps, perhaps we can see the difference between China's AI power and the world's.

First of all, respect the forward-looking layout of technology.

It is precisely because urban transportation is an important infrastructure project, so it is also the most difficult and finally destroyed by intelligent technology. The strength of Baidu Map comes from the long-term study and superposition development of AI. For example, the intelligent logistics solution delivered today actually began to explore technology and services as early as four years ago. In 2015, Baidu Maps began to apply Hawkeye track service to the logistics field; in 2016, it launched an express logistics industry solution, followed by the birth of an intelligent logistics engine.

Secondly, respect the innovation of the laws of the industry.

When going deep into the industry, focusing on the laws of the industry and tailoring it to customers, it has become the key for Baidu map to closely match the pulse of the industry. For example, in the field of intelligent logistics, as early as 2019, Baidu Maps and Yuantong Express jointly established the "Logistics Map Joint Laboratory". Combined with the pain points and demands of Yuantong in the actual business operation, develop a characteristic application map suitable for the logistics industry. This technology roadmap of iterative innovation in the industry scenario also enables the real and reliable technology graph to be presented to every user.

Finally, respect the key points of users.

The areas with strong demand for the public are the first to start intelligent upgrading, and adjust in real time according to feedback, along with the comprehensive upgrade of AI technology and hardware. Take the cooperation between Baidu Maps and Yinchuan as an example, in fact, the two sides have previously cooperated in the areas of self-driving, traffic cloud platform, smart car operation base, commercial smart vehicle networking and so on. On the other hand, in the area of traffic parking, where Volkswagen has the strongest pain points, heavy technical research and product polishing have reduced the time for car owners to find parking spaces by an average of 10%. Behind this layout, the technology path of Value for Users will also let Baidu Maps send out a larger platform value imagination.

From ecological construction to industrial layout, the systematic support of Baidu Map for new infrastructure may be a great change closely related to everyone in the process of "new infrastructure", and it is also the real value of Baidu Map as a national-level product.

Intelligent technology is also at this moment, from the cloud of imagination to the real ground. "approachable" is not only the original intention of technology, but also its real stage.

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