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This article mainly introduces "what are the website optimization strategies". In the daily operation, I believe many people have doubts about the website optimization strategies. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful for you to answer the doubts about "what are the website optimization strategies?" Next, please follow the editor to study!

1. Choose the key words

According to the search mechanism of the search engine and the search habits of users, we can see that whether a website can be found by users, the most important thing is to choose good keywords. Although there are many techniques to improve the ranking of web pages in search engines, the actual content of the website is the essential factor of the network optimization strategy. Therefore, before the construction of the website, we should first determine the theme of the website, and then determine about ten candidate keywords around your own theme. The selection of keywords must pay attention to the following principles:

First of all, it must be in line with the theme of their own website, can not blindly pursue hot keywords; avoid general words with broad meaning as the main keywords; according to the type of business or products, select specific words as far as possible. For example: the title of Mingda part-time network is: Mingda part-time network-network part-time recruitment information, college students online part-time business to make money * * website! In order to avoid the competition of people's keywords, some less difficult keywords are set up, such as online part-time recruitment, online part-time recruitment, part-time entrepreneurship, online entrepreneurship and so on.

In addition, select those keywords that are often used by people in search, and are related to the products, services and information that the website wants to promote. Then you can use keyword analysis tool software. Such as Overture search engine free keyword analysis tools, or in the web page to analyze users to use more relevant keywords, and finally determine 5 to 10 or so keywords, and then optimize these keywords, consider how to reasonably distribute the keywords to the page, so that the search engine can better see and like.

2. Write the head of the web page

The header information of the web page is the most concerned part of the search engine, and the words in this part are much more important than the words in other parts. Especially the MATA tag and Title tag in the header, so the use of keywords should start with the header information of the web page.

The Title tag describes the title of the website, and the GM forum is considered to be the most important tag in the web page and the most valuable resource of the website. the search engine thinks that the title is displayed in the browser title bar, and it is the part of the web page that is seen by the viewer, so it is the most important and concise summary of the html document. Important keywords should be included in this tag as comprehensively and cleverly as possible. Of course, many search engines have a limit on the number of words in the title, so no more than 20 Chinese characters. The Title tag in the Mingda part-time website is: Mingda part-time website-online part-time recruitment information, college students' online part-time business to make money * * website!

You can take a look. In addition, pay attention to each page should have different titles, do not simply repeat. Because the Title tag plays a very important role in the search of search engines, * put it before the MATA tag, which is more conducive to site ranking.

MATA tags are special HTML embedded in a web page that contains some hidden information about the web page. The function of the MATA tag is to explain to the search engine what information the web page is about. There are several MATA tags, but the most important are escription tags and Keywords tags.

The Description tag is used to describe your website, which can be a small piece of text. These descriptions are followed by users with feedback from search results, and they will encourage users to browse the site. The number of words of the description is allowed to be about 150 words, otherwise the search engine will automatically cut out the excess parts, resulting in an incomplete description of the site. Search engines think that the keywords in the description are far more important than the content in the web page. So when writing Description tags, we should pay attention to: make sure that the description can correctly reflect the theme of the site, try to add the main keywords in the description, the closer to the MA TA tag, the greater the meaning of the keywords.

The Keywords tag is a hidden tag that provides search engines with a list of keywords or key phrases related to the page. Here you can simply pile up the keywords of the site, just consider the order rather than the grammatical structure, which is very effective to improve the keyword density and help search engines.

3. Optimize the website structure

Providing convenience for search engines to visit the website is an effective way to improve the probability of page retrieval, so the website should have a clear and simple hierarchical structure. Generally speaking, as the level of the page increases, the level of the page in the search results also decreases. When carrying out URL-level search engine optimization, put the index file on the home page of the website under the root directory, the URL of the first-level column home page does not exceed two levels, and the details page does not exceed 4 levels. The navigation system should be clear, and the website navigation system with plain text in the column reflects more information in the search engine than the navigation bar in image format.

4. Optimize the content of web pages

Compared with the static web page technology, dynamic web pages not only increase the interactive function of the website, but also have the advantages of easy maintenance and update, so many enterprise websites are used in the construction. However, most dynamic web pages are difficult to be retrieved by search engines, so the chances of being found by users are greatly reduced. On the contrary, although static web pages have limitations in management, maintenance and interactive functions, the stability of information content is good, which provides convenience for search engines to index web page information on the Internet.

Therefore, the website should try its best to achieve the search engine optimization of dynamic web pages: the pages that can use static performance should not be realized dynamically as far as possible, and the important pages must be static. Due to the existence of the static page, there is no dynamic parsing process, so the access speed and stability of the page are improved, and the optimization effect is very obvious.

It is necessary to skillfully embed keywords in a reasonable position on the web page. It is generally believed that the reasonable keyword density is 2%-8%. Too low will make the search engine think that the web page is not important enough, and too high may be regarded as piling up keywords and may be punished by the search engine.

Search engine optimization (SEO) is a key task for any website. At the same time, as search engines continue to change the rules of their ranking algorithm, each change in algorithm will make the ranking of websites change greatly. Therefore, the way of search engine optimization also needs to be constantly changed. In addition, some people unilaterally pursue the ranking of search engines, only know to work on optimization, and do not pay attention to the construction of website content, which is not desirable.

At this point, the study of "what are the website optimization strategies" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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