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This article shows you what the role of the domain name is, the content is concise and easy to understand, it can definitely brighten your eyes. I hope you can get something through the detailed introduction of this article.

Domain name, also known as domain, is the name of a computer or computer group on Internet, which is composed of a string of dotted names. It is used to replace the IP address and is easy to remember.

Function one, to build a website

Domain names are most widely used to build stations, whether they are blogs or corporate websites. Domain names are one of the necessary conditions for building these terminals. Therefore, friends who want to build a station will register a domain name they need. Excellent domain name can make customers remember and find your website quickly, which can make the promotion get twice the result with half the effort and greatly enhance the brand value of the website.

Function two, brand protection

For some well-known brands, there will be batch registration or purchase of similar related domain names. Brands such as JD.com, Tencent and Ali all have special personnel to buy domain names related to their products or brands and with high similarity. Because enterprises that attach importance to their own brands will generally register and protect the more important domain name suffixes, so as to prevent people from using these easily confused domain names to do some things that scrape traffic, or even damage the brand reputation.

Function 3. For investment

Domain names are unique, and excellent domain names often have market demand. The value contained in a good domain name is inestimable. Some domain names are sold for millions or even tens of millions of dollars, and some good-looking domain names are sold at a much higher price than the registration price. Therefore, some people take a fancy to the business opportunities, commonly known as "rice farmers", to make a certain profit through domain name trading.

The above content is what the role of domain name is, have you learned the knowledge or skills? If you want to learn more skills or enrich your knowledge reserve, you are welcome to follow the industry information channel.

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