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This article mainly shows you "what is the reason for the poor ranking of the website". The content is easy to understand and clear. I hope it can help you solve your doubts. Let the editor lead you to study and learn the article "what is the reason for the poor ranking of the website?"

The basic setting of seo is not well done.

The editor himself has been engaged in online promotion for almost seven years, and has contacted hundreds of various corporate websites, and there are also hundreds of websites that help others diagnose. They are especially good at the promotion of corporate websites. What impresses them is that those websites that are diagnosed are not good at ranking, and then I find that the basic seo of most people's websites is not good. Show that these people did not have a systematic understanding of seo promotion technology, then if your site seems to work very hard, the data is also good, but the ranking is not good, you need to check the basic settings of seo first, the main check is as follows: 1.301 or redirect. 2.404 error page. 3. Site map sitemap. 4. Whether the domain name with www or without www is resolved normally. 5. Whether both spatial bound domain names are bound. All these factors are important.

The vocabulary competition is too high, and our own data is not good enough.

There are some friends, may not know about seo promotion, always think that network promotion, is not to do technology, OK, we put XX vocabulary up, we put XX industry vocabulary up, give you a month. We take down this word and make tens of millions of dollars. Often the people who have this idea are bosses or responsible persons who do not understand online promotion. They feel very simple, and then after their own websites and information go up, a lot of business will be found, and then they will immediately beat all their competitors. In fact, they are not to blame. If people who understand online marketing tell them, they generally understand. There is a saying that where there is popularity, there will be business, and the popularity with high commercial value will naturally have a high degree of competition. after all, behind that is all the money earned, ah, back to our topic, if you find that, if your company's business group has geographical requirements, such as moving companies, most of them serve local customers, and the general vocabulary is best positioned, region + moving companies, which is less competitive than moving companies. And more targeted at customers. In such a case, it is necessary to adjust the vocabulary of the website. Start with words that are relatively less competitive but have a large number of searches.

There is a conflict in the location of keywords.

Well, there are still some friends who may not be ranked for another reason. Many companies, obviously strong, have sufficient funds. The company has dozens of hundreds of products, even if there are more than 10 popular products. They have to put these multiple products on a website, the company is so rich, they have made a website, a website has put all the products on it, and these products are highly competitive. As a result, the website ranking is to go up. No, why? In fact, the keywords and information of the website are not accurate enough, the company can do multiple websites, each website mainly optimizes one vocabulary, and the uploaded information is only this kind of product, so the accuracy of the website is high, and the competitive advantage of the subsequent ranking is naturally bigger. multi-vocabulary positioning, and even conflicts with each other, so the result does not go up the ranking.

The issue of spatial filing

In recent years, the editor has found that the main domestic search engines pay more and more attention to website filing. If you observe carefully, you will find that the websites that have been put on the record are ranked better than those put abroad. This is because the stability of most foreign spaces is not very good. Secondly, for friends who mainly do regional + vocabulary ranking, the best space is local. The editor has done experiments here. There is reason to believe that Baidu is related to the identification of the location of the space and the judgment of the region + vocabulary, for example: if we do the vocabulary of website construction in Zhengzhou, then the location of the space is Zhengzhou, which can be scored. Follow-up search engine keyword ranking has an advantage over which sites are placed in other places. If the high-hot vocabulary is not put on record, it is basically impossible to rank.

Fine tuning is the best way.

The preliminary work of the website is meticulous, and the follow-up still needs to fine-tune the website, especially the words with high degree of competition. unless the degree of competition is low and the degree of competition is low, the person in charge of seo can rely on his own experience to do well the various basic points and follow-up optimization work. Basically, after the search engine takes effect, the ranking will enter the home page, but highly competitive words, even if the promoters have rich experience. Follow-up may also encounter some of these and other problems, this time to make some fine-tuning of the site may be more conducive to keyword ranking. So if all the previous work can be done, look at the details of the peers to see if there are any omissions, and then through the results, to see if it is necessary to fine-tune the site, maybe the ranking will come up.

The above is all the contents of this article entitled "what is the reason for the poor ranking of the website?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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