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Today, the editor will share with you how to collect and use the relevant knowledge points of user analysis in Web applications. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article. Let's take a look.

What is applied analysis?

Application analysis is an excellent tool to help application developers and marketers understand how users interact with Web applications. The insights can be used to predict patterns and user behavior, as well as the problems that end users may face.

But network analysis and application analysis are different. Web analytics became mainstream when Google introduced Google Analytics to track users' activities as they navigated between pages. The tool centers on the core unit of measurement and the page view.

However, unlike web analytics, activity within an application cannot be measured by page views. In an application, user actions are called "events", such as sliding, liking, and searching. Therefore, we have a new class of Web application analysis tools based on the event data model.

Users analyze how to help Web application developers

Application developers and product managers work with the user experience team to build successful Web applications. User analysis can help them gain insight that has proved useful in optimizing applications. In the absence of data and analysis, the team will have to blindly try different strategies without experimental backups.

The following is user analysis of how to help application developers.

1. It points out the characteristics that have an impact.

An application is a product, and the elements in this product that have been proved to be useful to users are called functions. All development teams are committed to quickly introducing the latest features to improve application retention and attract new users.

As a result, they constantly need to analyze whether the features they provide are improving the user experience. Application analysis can help teams develop action plans, add new features that users need or improve existing features to make users' lives easier.

two。 It shows how users interact with the application

The core goal of any application is to help users get what they want, whether it's booking air tickets, improving productivity, or registering for new courses.

The development team aims to support these goals with as little friction as possible. Here, user flow analysis can help them visualize the user's journey through the application.

This analysis can tell you whether users prefer specific parts of the application. It will also share the factors that drive users to leave or uninstall the application.

3. It tells you what it means to keep users involved.

User analysis can help the development team understand how users participate in the application. It also shares factors or features that help users retain.

There are a large number of application analysis tools that can be used to improve user experience. Tools such as Google Analytics, Firebase, Mixpanel, and Adobe Analytics are built specifically for this type of analysis.

How to make use of user Analysis of Web Application

If used properly, user analysis can be the most powerful tool for developers. Therefore, it is important that they know how to analyze and track progress in achieving the application's goals.

Here are some tips to take full advantage of user analysis.

1. Set clear application goals

In order for application analysis to serve you, it is important to set clear goals. Depending on the revenue model your application follows (paid apps, in-app purchases, in-app advertising, or anything else), different applications have different goals.

For example, game apps focus on maximizing revenue; therefore, their goal is to expand their user base and promote in-app purchases. E-commerce applications are designed to increase store traffic and brand awareness, while online learning applications require users to subscribe to monthly plans or specific courses.

Therefore, the goal of the application depends on what you want to achieve through the application and why it is built.

two。 Understand the metrics to track

There are a number of metrics that can be used to measure application performance. Therefore, it is important to know how each of them can provide enough information to support your business decisions.

First, let's take a look at the metrics that enable application developers and marketers to optimize user acquisition and user engagement.

Cost per acquisition (CPA)-this indicator indicates the cost of acquiring new users. It is calculated by dividing the total cost of the activity by the number of users obtained. CPA allows you to calculate the return on investment of an advertising campaign.

Average revenue per user (ARPU)-as the name implies, it is the average revenue generated by each user. It tells you whether you are achieving your goal. ARPU is also an important part of customer LTV (Life cycle value) calculation.

Lifetime value-this tells you how much users are expected to spend before they are lost or through their association with the application.

Events-this is a user engagement indicator that provides insight into user activities within the application. Here, you can track events such as registration, purchases, items added to the shopping cart, and so on.

Installation-knowing how many people have installed your application will provide interesting insights into the effectiveness of the campaign.

Session-when the user interacts with the application, it opens or interacts with it, which is a session. The session data reveals how the user moves in the funnel.

Retention rate-it tells you the number of users who return the application. If the retention rate is low, you need to plan some re-interaction strategies to encourage users to remain loyal to your application.

Churn-this indicates that the number of users who have abandoned your application is lost, whether uninstalling it or not using it. This metric can help you determine why users have lost interest in your application.

For example, the high wastage after the first session indicates a poor entry experience or technical problem when using the application.

Remember to track indicators that will help you achieve your ultimate goal. Summarize the questions that are most critical to your goals and make sure that the metrics you track answer these questions.

3. Priority is given to entry experience

Getting started with users starts when a person installs and registers an application. An efficient getting started experience can greatly affect the user experience of your application.

In one survey, 72% of respondents said the onboarding process should be less than 60 seconds. The more time users spend getting information, the more frustrated they become.

Therefore, application marketers and developers should consider the complete user journey and strive to provide an excellent getting started experience.

Here are some quick tips to make a good first impression.

Avoid information overload

First-time users need guidance on using the application, but not all the information. Help users always focus on the value you provide and the processes they need to follow.

Not to tell the user, but to immerse the user in the interactive application experience. This will help them complete the steps they need to learn and make the process work seamlessly.

View the Adidas training application. The user guide function of the application can guide users to share their health level, so that they can make a perfect exercise plan.

Get rid of friction

Account creation and login can be tricky. If the experience is not good, it can force the user to abandon the application forever.

Be sure to eliminate friction at this stage. Only ask for the information needed to get the user up and running. You can ask for more information later. This will significantly reduce friction and improve the user experience.

In addition, keep the guidelines and instructions to the point. Resist the urge to provide all the information at once. This can confuse users and cause them to abandon the application.

Rely on user entry platform

Creating a compelling user onboarding experience starts with building the right framework. Ignoring this aspect will create little or no value for users, resulting in a poor application experience.

To simplify the process, you can rely on user guidance tools to help you guide your customers correctly. Customer starter software, such as the Digital Adoption platform, helps create easy-to-use in-application workflows.

For example investing in tools such as Whatfix and Appcues can significantly improve your entry indicators reduce wastage and turn first-time users into loyal users. Some Appcues alternatives can also help upgrade and develop the onboarding process.

These tools make getting started more attractive by helping developers and application marketers design interactive walkthroughs, product guides, and contextual guidance.

Add up

Building an application is only half the success! Once your application is online, it's time to continue to optimize it. This will improve the experience and revenue of the application.

User analytics is a powerful tool that can be used to provide a good application experience and remain competitive. There are millions of applications, and no development team can ignore the power of user analysis.

These are all the contents of the article "how to collect and utilize user Analysis in Web applications". Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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