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What should be paid attention to in the optimization strategy and process of SEO for mobile websites

2025-02-25 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >

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This article mainly introduces the mobile website SEO optimization strategy and optimization process need to pay attention to what, with a certain reference value, interested friends can refer to, I hope you read this article after a great harvest, the following let Xiaobian with everyone to understand.

1. Mobile sites and PC end sites do a good job of mobile adaptation

For mobile site optimization, in fact, only in Baidu mobile terminal optimization, which requires PC and mobile terminal to do a good job of adaptation. Baidu mobile engineers once said, Baidu mobile terminal will give priority to mobile terminal site sorting, therefore, do mobile site alone compared to PC terminal site has more advantages.

Webmasters need to do a good job of mobile adaptation, the user in the mobile side to visit the website, autonomous jump to the mobile version of the site. Now, Baidu webmaster platform has opened the mobile terminal and PC terminal between the adaptation. Webmasters only need to provide in accordance with the Baidu webmaster method for one-to-one correspondence can be.

2. TDK attribute difference between PC and mobile

The content displayed on the PC website is far more than the content displayed on the mobile station. Therefore, the mobile end needs to be precise and concise. Mobile SEO optimization, you need to refer to Baidu mobile search specifications to carry out, rather than copy PC side. Mobile terminal and PC terminal TDK mainly change now above the characters. Baidu mobile search results page displayed Title, if more than 24 will be truncated, it is recommended not to exceed 17 Chinese characters.

3. Website link structure

For mobile sites, more attention to good link structure of the site. A good link structure includes not only website navigation and user experience, but more importantly, it gives users the convenience to view content. It also makes it easier for spiders to grab and crawl. Above the link hierarchy, it is recommended that the link hierarchy should not exceed 2 levels.

Moreover, website construction uses short static links in website link URLs, which is conducive to search engines to crawl and judge web pages more effectively.

4, multi-use webmaster platform tools to diagnose website problems

At present, including domestic Baidu, 360, Sogou, and foreign Google are free to provide webmaster platform. When it comes to website problems, the webmaster platform will diagnose the website problem. Therefore, we need to make reasonable and full use of webmaster tools for website diagnosis, so as to ensure the good optimization effect of the website. For example: mobile adaptation, can directly submit the adaptation relationship, speed up the search engine identification and judgment ability.

5. URL link 301 jump

Baidu has strictly stated that PC-side 301 is not applicable to mobile terminals, including robots and other shielding spider measures. Therefore, we need to do a good job of URL link 301 jump and use robots file ban spider crawling on the mobile side.

Baidu mobile search adaptation is not only to do a good job of URL link 031 jump, but also to adjust and layout its content structure, because PC content layout and mobile content layout are different.

Thank you for reading this article carefully, hope Xiaobian share "mobile website SEO optimization strategy and optimization process need to pay attention to what" this article is helpful to everyone, but also hope that everyone more support, pay attention to industry information channels, more relevant knowledge waiting for you to learn!

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