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How in-depth analysis of ASO keyword optimization, many novices are not very clear about this, in order to help you solve this problem, the following editor will explain in detail for you, people with this need can come to learn, I hope you can gain something.

SEO people often dig out some long-tail words by themselves, and the common practice is to pay attention to the hot news and sensational events that immediately appear in the industry, and then analyze the users' search habits to try to mine. This kind of new words often have no index, but no index does not mean that there is no one to search. This kind of long-tail words from hot news and sensational events can often bring unimaginable traffic in a short time.

So, in ASO, how do we determine whether a keyword of yours will be popular? Can there be a large number of searches in a short period of time? At this time, we use the commonly used ASO tools to query the recent hot search words. As shown in the figure:

If my APP is a social APP, then the keyword beauty video will jump into view at the first time. Why did I choose the word "beauty video"? First of all, it is because the word appears in the popular search terms, and its search volume is guaranteed. Secondly, beauty videos are behavior words, in APP store, users use behavior words to search APP at least account for more than 70%. Finally, there is relevance. We all know that the more relevant the keyword, the higher the conversion rate. To say the least, even if you make this word number one, the user attribute you bring is not right. Once your content and service items deviate from the user's purpose, it is inevitable for the user to run away.

Manually expand keywords

After we determine that some keywords may be searched by a large number of users in the future, how to manually expand the keywords? There are two necessary conditions. First, do you know anything about your users? Second, are you clear about their search habits in App Store?

How to expand the keyword 'Beauty Video'? How to extend it? How to catch the perimeter? First of all, analyze the search users of this keyword, what kind of users will search for 'beauty video'? In general, those who will search for this keyword must be single and otaku.

After figuring out what kind of users to search for 'beauty videos', I also need to analyze the search habits of these users. My favorite method is to compare myself to a user, that is, to think about how I would search for the keywords I need in App Store if I were such a user.

After thinking through these problems, we can expand to the surrounding area through the main popular keyword "Beauty Video". After all, users' search habits are varied, so we can't pin our hopes on one keyword. We can expand from 'beauty video' to keywords such as' dating artifact', 'dating dating', 'video dating', 'video chat' and 'making friends in the same city'.

Analysis of opponent keywords

Very simple, we only need to enter keywords in the ASO tool, the APP that appears is all your competitive products, how to analyze the competitive keywords? Very simply, we sort out all the keywords of our competitors, focus on the top five keywords of our competitors, and then find their overlapping parts, because the keywords required by app store have character restrictions, so how to make good use of these 100characters is also a knowledge, and we need to make a comprehensive analysis through the above methods.

Of course, the keywords in ASO can be changed regularly, which is much better than SEO. You know, the keywords set by the website after the launch of the website, the general SEO staff do not dare to change them at will, while the ASO keywords can, so you can try it boldly, but don't forget to set the three elements of ASO keywords.

First, relevance

Second, search heat

Third, the degree of competition

Many friends may find that some APP have added a lot of popular search competitions that are not related to the industry. I would like to remind you that this kind of practice may be regarded as cheating when it is discovered by Apple, so I urge you to follow the rules. After all, doing ASO is a long-term process.

Should I add keyword punctuation?

Because Apple keywords can only be set to 100 characters, some ASO are struggling with whether to add commas between keywords. My suggestion is to add a comma in the initial stage, because the purpose of adding a comma is not to look good, but to increase the probability and weight of income, so in the early days of the launch of APP, we'd better add a comma.

Wait until later, or after optimizing for a period of time, you can remove the comma. It should be noted here that the size of the effect of removing commas is related to your ability to form words, so friends who do not know how to form words must use the time to learn more. After we remove commas, we can only see the results through the subsequent data, such as new activation, keyword ranking and other factors to determine the results.

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