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This article shows you how to optimize the website to get back to normal quickly after being downgraded. The content is concise and easy to understand, which will definitely brighten your eyes. I hope you can get something through the detailed introduction of this article.

With the rapid development of the Internet, it is not uncommon for enterprises to build websites. Judging from the data, there are a large number of enterprises building corporate websites every other day. However, when building websites, enterprises will also recruit professional SEO personnel to optimize the corporate websites, through optimization means to maximize the weight, ranking and traffic of the websites. So that the image, products, services and other information of the enterprise can be transmitted to the users. For enterprises, optimizing corporate websites can obtain these benefits, but with the continuous updating of Baidu's algorithm, corporate garbage stations are also increasing, and the probability of corporate websites being reduced is also on the rise. as a result, the corporate website has lost its former glory and brilliance.

I believe you webmasters should know that the current Baidu search engine is not very stable, many enterprise webmasters are complaining about Baidu, so Baidu what is going on, our corporate rankings, weights, and traffic are sometimes not there, and the inclusion volume is sometimes more and less. The enterprise website can not be searched by customers, and what is finally brought is that K station is the right to fall, which has brought huge losses to the enterprise. In fact, this phenomenon has been going on for some time.

The author believes that this is not the reason for Baidu, from the perspective of other corporate websites, why other corporate websites have not been downgraded, ranking has been on the home page? In fact, these enterprises have optimized the website from beginning to end, the original defects have been improved, and every day diligently optimize the site, so there is no downfall right and K station. The author of the enterprise website with the reduced right also suggests that the enterprise should make a website diagnosis, diagnose all the shortcomings and defects of the website, and then formulate an optimization plan, so that the enterprise station can return to normal. Below, let the author communicate with you.

First, judge whether the corporate website is really punished.

First of all, judge whether the enterprise website is really punished, drop the right, K station. With the occurrence of Baidu instability, many enterprise websites have the phenomenon of being downgraded, no ranking, no traffic, and the number of entries has increased or decreased. Many enterprise webmasters will think that lowering power is a sign of punishment. Let the enterprise webmaster dare not optimize the website without authorization. The author believes that when the corporate website suddenly has no weight, ranking, etc., do not panic, after all, the website suddenly does not have these, you can wait a little while to see if the site can be restored, and during this period do not alter the content of the site, if the restoration is the best, if there is no recovery in the further adhere to the site, the author encountered a website, the first time every other week to restore The second time did not wait but randomly change the title tag so that the site has not been restored for a long time, so be sure to judge whether the corporate website has really been punished.

For example: the corporate website that the author has been responsible for, some time ago, due to the continuous changes and updates of Baidu, my website disappeared overnight, which made the author very sad. After the right of the website was lowered, it also brought certain losses to the enterprise. The boss looked at me with another "eye". Later, I did not make any changes to the website, but watched for its changes, and as expected, the website was restored in the second week.

Second, check whether the optimization of enterprise website is completely white hat.

Secondly, check whether the enterprise website optimization is completely white hat. It has to be said that today's enterprise website optimizers like to take shortcuts to optimize websites, usually with some abnormal optimization means to optimize websites, so that corporate websites can quickly get rankings, weights and traffic. in fact, the author is also an experienced person in the optimization of corporate websites. When optimizing corporate websites, I often use some optimization methods that look like white hats but with black hats, such as domain name hijacking. Sometimes others will hijack the domain name of our enterprise, the most serious will be instant K station, there are other means the author will not do more explanation. Sometimes a not easy optimization will be regarded as a black hat by Baidu, so the author thinks that when optimizing the enterprise website, we must make an optimization plan to make sure that the optimization we have done is a white hat.

For example: the enterprise website that the author has been responsible for is suddenly punished by the downgrade right, at this time, the author is neither busy nor panicked, but to check whether the optimization of the enterprise website is really completely white hat optimization, because the enterprise website is the responsibility of the optimization personnel. The author is responsible for supervising the optimization of the enterprise website, so when the website is downgraded, most of the optimizers do not do a good job. At this time, the author can check whether the optimization personnel use white hat means to optimize the website, and then make a judgment.

Third, make a diagnosis scheme for the enterprise website

Then, make a diagnostic plan for the corporate website. When the right of the enterprise website is dropped by K station, first see if it can be restored within a period of time, check whether the site complies with white hat optimization, if it has not been restored, then you can diagnose the website, what is website diagnosis? That is to check the website from the inside to the outside, in fact, the website, like people, will also get sick. How to make a diagnostic examination for people is how to make a diagnosis for the website. The author's suggestion is to make a diagnosis from the structure, page, content, traffic analysis and so on. To put it bluntly, the pages, structure, and content of many enterprise websites have not been well optimized. After the website is launched, it is directly optimized, and even some do not do the content inside the station to send a large number of junk chains directly, not to mention that the enterprise webmaster has not done it. I have seen a lot of these. Therefore, the author believes that if you want to restore quickly after reducing the rights of corporate websites, whether it is money or free of charge, you have to make a diagnostic report.

For example, the author's corporate website has been downgraded for several weeks and has not been restored, and the author does not dare to tamper with the website. Then the author diagnoses the website by analyzing the structure of the website first, then the page, and then the content of the website. Finally, analyze the traffic of the website to see what is wrong or fatal to the website. After the diagnosis, uninstall these diagnostic information in the word document and submit it to the leader, then tell the leader the truth, and then modify the website and restore the website. in addition, the author can also spend money to find a master to help restore the website, because the website is too important to the enterprise, not restoring for a long time will bring huge losses to the enterprise.

Fourth, optimize the website in an all-round way and improve the quality of content

Finally, comprehensively optimize the enterprise website and improve the quality of the content. If the problem has been found out after the diagnosis of the website, at this time, the enterprise optimizer can change the website and optimize the website. in fact, the website is just like people, when the disease is checked out in the hospital, you have to see a doctor, and after seeing a good doctor, you have to feel at ease to recuperate. The same is true of the website. After diagnosis, the website should be fully optimized, and more high-quality content should be done on the content of the main site and the content of the outside chain. Let the spider quickly index the enterprise website, adhere to the optimization for a period of time, the website will change, the website with reduced rights will restore the weight, ranking, and traffic, and users will also see the enterprise's website on Baidu. The author will not say much here, in short, it is OK to optimize the website and improve the content quality in an all-round way.

It is a very serious problem for the enterprise website to be punished, and a little carelessness will cause great losses to the enterprise, so the enterprise must make a comprehensive optimization when optimizing the enterprise website.

The above content is how to optimize the website to return to normal quickly after the website has been downgraded. Have you learned the knowledge or skills? If you want to learn more skills or enrich your knowledge reserve, you are welcome to follow the industry information channel.

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