Shulou(Shulou.com)06/03 Report--

It is reported that Taobao Tmall also introduced virtual makeup technology! Alibaba integrates cutting-edge AR makeup style, lipstick, blush, eyeliner, eyelashes, eye shadow and full makeup into the e-commerce platform, which aims to increase consumer participation in beauty products when shopping on Taobao and Tmall, increase the conversion rate of online sales, and improve overall customer satisfaction.

With the continuous development of science and technology, AR technology has come into our lives and become a part of our lives. From Taobao AR scan to buy goods, to Alipay AR scan "Fu" to get red envelopes, and then to a variety of AR games, have brought us a new experience. Today, AR technology extends its tentacles to the beauty industry and is bringing about a subversive change!

AR makeup test is mainly through the camera to recognize the user's facial data, real-time simulation of the effect of makeup, to achieve online virtual makeup test. Through the face recognition technology, accurately identify the user's lips, face, eyebrow and other features, the use of facial features and lipstick, blush, eyebrow pencil color combination, so that users only need to slide to select different color numbers, you can see the make-up effect.

The emergence of AR makeup trial, in the final analysis, is the consumer's demand for beauty makeup experience. Online purchases of goods can not try makeup, makeup effect is difficult to judge, the shopping experience is poor. Offline makeup test is troublesome, the price is generally higher than online, and there may be the risk of cross-infection. These are all the reasons why AR makeup is so popular.

For offline stores, the appearance of AR makeup is more like a lifesaver. In recent years, under the impact of e-commerce, brick-and-mortar stores are struggling to survive. And AR trial makeup in conjunction with physical stores, to a certain extent, can attract consumers to try with its own freshness and novelty. In addition, this kind of makeup test, which does not require physical consumption, on the one hand, allows picky consumers to "try enough" at one time, without worrying about tedious makeup and hygiene problems. On the other hand, to help the virtual make-up test without samples and make-up tools, the number of professional makeup artists will also be reduced, which can greatly save costs for the store.

And through the trial makeup platform to collect data and analyze big data, physical stores can instantly update hot-selling goods and improve operational efficiency and sales performance according to consumers' consumption habits and shopping needs.

Since Wechat launched AR makeup test Mini Program, all kinds of virtual make-up mirrors have sprung up like bamboo shoots after a spring rain. It is not difficult to find that the trend of science and technology and digitalization in the beauty industry is becoming more and more obvious. In the future, the AR makeup test may become a standard product in cosmetics stores, just like the essential cosmetic mirror now.

At present, the AR makeup test market seems to be very lively, but there are not many professional commercial products, such as magic make-up mirror to provide AR makeup test overall solution is even less.

Paxi has been rooted in the field of AR for more than ten years and has rich experience in technology research and development. Therefore, as soon as the magic makeup mirror based on AR makeup trial was launched, it set off an upsurge, and brands / merchants came to consult and understand. At present, it has reached cooperation with Sinopharmaceutical Group, Hong Kong Sun Hung Kai Real Estate, Olympic buyer Group, Youngor, Huanya Group, Pop Mei and other brand enterprises.

After nearly two years of polishing, now the magic makeup mirror, in addition to the early fashionable style of science and technology, has recently launched a high-looking piece, "magic makeup mirror S1", which combines the unique design of the frame, and the beautiful pink of the fuselage matches the style of the queen and princess. The lines are gentle and smooth, fashion attracts the eye …...

In addition to appearance, magic make-up mirror S1 can also meet all fantasies in function, one mirror is multi-purpose, improving space efficiency and quality; matching intelligent supplementary light belt, which can adjust the light color and brightness independently according to environmental requirements.

Magic make-up mirror S1 with magic make-up mirror APP, to achieve lipstick, eye shadow, blush and other make-up products online test, but also for self-service skin testing and recommend appropriate skin care products, in addition, there are face recognition, interactive games, smart shelves, background management and other functions. More importantly, we have a professional technical research and development team, the function can be customized, if there is any need, please contact

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