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This article mainly explains "what is the impact of outbound links on the weight of the website". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. let's study and learn "what is the impact of outbound links on the weight of the website itself"?

Rules for passing weights through links

To analyze the impact of outbound links on seo, we should start with the basic algorithms of search engines. How is the weight transmitted through links, and what is the law of weight transfer between web pages?

The weight passed by the website export link is the site weight / the number of exported links. For example, if the weight of a web page An is 6 and the number of outbound links is 30, then the weight of each exported link is 0.02. If page A has more export links, the weight of each export link is reduced. For example, if the number of export links in site An is increased to 60, the weight of each export link is 0.01.

Exporting links has little effect on the site itself.

There is a problem here, that is, it seems that from an algorithm point of view, the number of exported links does not seem to affect the weight of site A, but only affects the weight of the exported link outbound from site A. This is the problem, it seems that in the process of web page weight transfer, there is no algorithm to show that the more links are exported, the more weights are lost from the site.

In fact, another phenomenon also supports this view, that is, the exchange of links. We all know that a reasonable exchange of friend chain, can let the exchange of friend chain of the two websites jointly enhance the weight. If the export link will disperse the weight of the site, then what is the way to exchange the friend chain to enhance the weight of both sites?

The misunderstanding of the export link caused by the difficulty of sending out the chain

So where does the idea that more export links will distract the weight of the site come from? I think it is probably a misunderstanding that many websites do not allow the release of off-site links when we release the outer chain. I think the reason why these websites are not willing to let people post too many links at will is probably because they are afraid of spam links, rather than simply do not want to export links.

I don't know if you still remember that many Daniel will mention that if the quality of your article is high enough, then the other person will probably keep your link. This statement actually supports the author's point of view: some websites do not want people to post external links at will, not for fear of the existence of export links, but for fear of a large number of unrelated spam export links. What damages the website is not the exported link, but the spam link.

Proper export links are good for the website.

In fact, I have always insisted that proper export links are good for the site. Because the nature of the Internet, in fact, through a variety of links, woven into a complete Internet. And search engine crawlers also climb to one new page after another through links. If exporting links is harmful to websites, then everyone is very stingy about exporting links, then the Internet will become more and more closed, and it will be more difficult for search engines to find new and valuable sites. I think search engine algorithm engineers will not set themselves up with nothing. On the contrary, in order to make the Internet link channel smoother, search engines are likely to give some rewards.

I once did an interesting test, which was to add several highly relevant high-quality export links to a relatively stable website, and it didn't take long for the site to improve its ranking significantly. Of course, this does not fully explain that exporting links will certainly help the website, maybe it is just that other people's website rankings have dropped, so my ranking has risen. But at least exporting links did not lead to a decline in the ranking and weight of my site. I think the reason why the export link will improve my website ranking may be that the highly relevant export link highlights the theme of the site and increases the correlation between the site and specific keywords.

I remember that ZAC, the god of seo, once mentioned in the seo password: if the website cannot become the target site of the link, trying to become the link hub is also a good way to get the weight. This sentence actually indirectly points out that exporting links is helpful to the website to a certain extent.

Pay attention to the export links in which special cases

In particular, what the author discussed above are export links under normal circumstances, excluding export links in some special cases. For example, links are suspected of selling behavior, only want to spam sites or can manipulate link-oriented and so on.

Of course, the search engine can not completely correctly judge whether an exported link is a trading behavior, but the emergence of some links is very abnormal, unnatural circumstances, the search engine will indeed deal with this link. For example, on the home page of a website with weight 9, there is an export link to a site with weight 0, which is very abnormal. But if the weight 9 of the site inside a page, there is an export link only want a weight of 1 of the new station, it can be understood as relatively normal.

Then if the export link of a website points to a site that is being punished, or some sites in marginal industries or illegal industries, then the link will not only not help the site, but may also cause the site to be punished.

In another case, the export link will attract the attention of the search engine, that is, the export link in the site points to one or more pages. This situation is not very normal, a normal website although the import link of each page will not be the same, but it is basically the same. Even if some pages are unimportant and do not need to be ranked, only a few pages will get very few import links, while other pages will get roughly the same import links, rather than a few pages that get a lot of weight. other pages have almost no imported links.

To share these with you, I do not want you to desperately add export links to the website, but just want to remind you of the reasonable flow of spatial links to enhance the weight of the site. In fact, the weight is like the true qi in martial arts novels, which will be enhanced only when it is mobile. It is suggested that in the process of website optimization, you can properly do some excellent quality export links to highlight the theme of the site and increase the relevance between the site and specific keywords.

Thank you for your reading, the above is the content of "what is the impact of outbound links on the weight of your own website?" after the study of this article, I believe you have a deeper understanding of the impact of outbound links on the weight of your own website, and the specific use needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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