Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what are the advantages of using Mini Program to do e-commerce". In daily operation, I believe many people have doubts about the advantages of using Mini Program to do e-commerce. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful to answer the doubts about "what are the advantages of using Mini Program to do e-commerce?" Next, please follow the editor to study!

1. Traffic entrances are everywhere

Douyin Mini Program is a tool to cash in on unfamiliar traffic. Unlike WeChat Mini Programs, he is socially oriented, because Douyin does not want its traffic to flow out, so he launched Douyin Mini Program. So Douyin gave Douyin Mini Program a lot of traffic, including a good entrance.

Douyin and Mini Program now have nine major traffic acquisition portals-video page recommendation, top of comment area, search box search, home page recommendation, friend sharing, QR code, topic page, commodity search and personal center. It covers the whole process from traffic distribution to users' return visits and retention, making Douyin e-commerce a reality.

2. the mode of selling goods is novel.

Compared with the traditional e-commerce way of selling goods, because the merchandise window is Taobao customer mode, we can only get a small part of the commission after the transaction. Although the Douyin shop is a self-operated product, it needs to pay a commission to the platform, while Mini Program has no commission. It has the advantages of low threshold, low cost, convenient operation and strong flow entrance.

3. Algorithm recommendation to create popular style video

As a headline product, Douyin has obvious advantages in algorithm recommendation. Douyin algorithm recommends to rely on decentralized traffic recommendation mechanism to intelligently distribute through user tags and content tags, and to expand the distribution range of popular videos (comprehensive data such as completion rate, likes, comments, retweets, etc.).

Algorithm recommendation mechanism for ordinary users, can have different preferences and needs, for network celebrities or brands, algorithm recommendation mechanism, short videos containing Mini Program can reach the target consumers, and then improve the conversion rate.

4. Online celebrities bring goods to stimulate fan economy.

There are a large number of online celebrities and talents on Douyin, and more than one million Douyin talents are innumerable, each with its own vertical field and a relatively stable fan base in this field. On the one hand, as a KOL in a certain field, online celebrities have an important influence on the purchase decisions of their fans, and attract fans to buy through evaluation and recommendation. On the other hand, with more and more product information on the Internet, users do not know how to choose when shopping, and the recommendation of trusted online celebrities can solve their choice difficulties.

Li Jiaqi has been on Douyin for two months, absorbing millions of fans and selling 14000 lipsticks in one minute, confirming the spending power of fans. For Douyin talent with more than a million followers, self-built brands may make more profits than earning commissions as "Taobao guests". The mall provided by Douyin and Mini Program can help these talented people to realize more convenient and effective cash.

5. Video recommendation stimulates consumption desire.

Taobao opens live streaming, invites Taobao celebrities to recommend live streaming, and allows 1-minute product video introduction. Kuaishou relies on live streaming to realize traffic cashing. These examples show the trend and reality of video recommendation.

Compared with pictures and text resorting to vision, video resorts to visual and auditory senses, which is more expressive and can show more commodity information. Short video compared to long video, adapt to the fragmentation time of users, although small but fine, dozens of seconds to make users have the desire to buy. Users do not need to jump to Taobao to buy, Mini Program while watching while buying to effectively promote the non-essential consumer demand of users.

6. Social sharing fission to improve marketing effect

Social sharing is not only a major feature of Douyin, but also the focus of brand marketing. By initiating activities to attract users to shoot short videos with coupons and discounts, and to link to the brand mall Mini Program to spread on the videos, brands can achieve communication fission through social sharing, greatly expand the spread range of the brand, reach potential consumers through the dissemination of loyal user groups, and realize the transformation from potential consumers to buyers through Mini Program Mall. To sum up, Douyin and Mini Program can play a certain role in getting customers and retaining customers. With the launch of more Douyin e-commerce Mini Program and more marketing activities, the potential of Douyin will also be discovered to a greater extent. As a cash carrier, there is undoubtedly considerable e-commerce market prospects, as the first Douyin Mini Program development service providers, bring you the Nuggets market dividend.

At this point, the study on "what are the advantages of using Mini Program to do e-commerce" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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