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Today, I would like to share with you the relevant knowledge about the differences between Baidu Mini Program and WeChat Mini Programs. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article, let's take a look at it.

1. Time dimension

WeChat Mini Programs officially launched on January 9, 2017, and Baidu Intelligent Mini Program on July 4, 2018. As the ancestor of Mini Program, WeChat Mini Programs has been ahead of Baidu Intelligent Mini Program for a year and a half. As a result, WeChat Mini Programs is ahead of Baidu's smart Mini Program in terms of recognition, recognition, penetration, stability and standardization.

2. Platform dimension

WeChat Mini Programs, relying on Wechat APP, has a strong social system and is more friendly to products and services that require high interactive sharing. Baidu Intelligent Mini Program relies on Baidu APP and is supported by a strong Baidu search system. As long as you have high-quality content, you can get more exposure, target customers can know you through content, and accurate customers can directly access your Mini Program by keywords.

3. Strategic dimension

In the case that the opponent is one step ahead and things are going well, Baidu not only launched its own Mini Program, but also put it in a high strategic position. This shows that Baidu is not simply to do a homogeneous product to seize the market, but to do sufficient market research and preparation, with the determination to make a differentiated Mini Program.

4. Traffic dimension

At the beginning of the release of Baidu Intelligent Mini Program, Baidu said that it would provide hundreds of billions of traffic support to developers. As an Internet company dominated by search business, Baidu not only has the advantage of platform search traffic, but also has a unique advantage in big data. Under the guidance of big data, developers can better position the market and analyze users' preferences. And Wechat and Baidu search traffic is different, Wechat has 1.1 billion users, WeChat Mini Programs is relying on Wechat ecological flow, has a large traffic dividend advantage.

5. Ecological dimension

WeChat Mini Programs has been closed inside Wechat since it was launched. If you want to settle in WeChat Mini Programs, developers need to start from 0 according to Wechat's development standards, and the programs developed are only suitable for Wechat, and other platforms need to be redeveloped. Baidu Intelligent Mini Program was fully open source in December 2018, other platforms Mini Program can simply modify a few strings of code to move into Baidu Mini Program, without secondary development, to achieve a development of multi-platform operation.

6. Cost dimension

In view of the differences in the development details of the two platforms and the individual needs of merchants, it is difficult to distinguish the development costs of the two platforms, but we can look at them from the perspective of utilization. Although WeChat Mini Programs is a Tencent product, it is closed in Wechat. Mini Program can only be used through Wechat. It is not connected with other products of its own, nor does it cooperate with other external platforms and channels.

These are all the contents of this article entitled "what is the difference between Baidu Mini Program and WeChat Mini Programs". Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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