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The content of this article introduces the relevant knowledge of "how to change the version to minimize the harm to the website". In the course of the operation of the actual case, many people will encounter such a dilemma, so let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

URL

URL is a logo of the page by Baidu, just like the home address. If the URL changes, Baidu will delete the original URL and re-examine the new URL. In this process, because the previous collection cannot be opened in large quantities, it may lead to the reduction of the rights of the website, so it is not recommended to change the URL until it is forced. If you have to change the URL, then the URL rules are the same as before, and the URL rules are different, then your existing website URL is difficult to match with the previous ones, and the revision rules in Baidu tools are very difficult to write, and it is also very troublesome to do 301jumps, resulting in the inclusion and ranking of the original pages are very difficult to restore, reducing the right is inevitable.

301 jump

Of course, you have to consider the URL rules of your site, sort out the home page, column page, article page, navigation, sub-navigation and other revision rules, and then the original page according to URL rules, do a good 301 jump to the corresponding new page, so that Baidu can identify the new page as soon as possible.

URL rule submission

Go to Baidu webmaster tool to submit revision rules, the most important is the URL rules, the new and old URL must be corresponding, otherwise Baidu judgment is very difficult, then the audit time may be infinitely lengthened.

Matters needing attention for website revision

Home page title

The title of the home page generally can not be moved, it is most likely to lead to the right of the website, fine-tuning should be careful.

404 page

URL rules do not necessarily apply to all pages, there must be a fish out of the net, then we must do a good job of 404 pages, to Baidu webmaster tool to submit dead-chain text, try to let the dead chain does not affect the revision process of our website.

Spam second-level domain name

There are two ways to remove the junk second-level domain name, one is to parse it out and return the 404 code to Baidu, so that Baidu can delete it, and the other is to parse it out, put the robots.txt file in the root directory, and prohibit Baidu from crawling in the file, thus deleting it. Especially when it comes to pan-resolution, a lot of junk secondary domain names may be resolved through pan-resolution, which may be used as junk domain names such as gambling, which must be cleaned up in time, otherwise it may have been bothering us for a long time. Not only extend the revision audit time, but also lead to data instability in the future optimization process.

301 jump time

Many people may cancel the 301 jump relationship because of the revision. Baidu reaction is relatively slow, and easy to repeat, so 301 jump relationship as far as possible to maintain.

Home page typesetting

If you want to change the home page layout, you should pay more attention to the weight of Baidu page from top to bottom and from left to right, so you should pay more attention to changing the position with relatively high weight as little as possible, which can be fine-tuned, but don't make a substantial revision, if you have to change it, adjust it in batches as far as possible, so that Baidu does not recognize it as a revision, then it basically will not affect the weight of the site.

Anchor text

Don't forget the anchor text must change the link address, there are many people will forget the anchor text, resulting in the loss of weight, longer revision cycle.

Times of revision

Try to get it done at one time, except in special circumstances, repeated revision is the most taboo point, fatal blow.

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