Shulou(Shulou.com)06/03 Report--

What is a marketing website? I believe that many inexperienced people are at a loss about this, so this article summarizes the causes and solutions of the problem. Through this article, I hope you can solve this problem.

Marketing website

The definition of marketing website: as the name implies, it refers to a website with marketing and promotion function. at the beginning of the establishment of the site, it takes the future marketing promotion as the purpose and starting point, and carries out to the whole process of website production to ensure that every link, every step takes into account the needs of marketing functions, so that the website has marketing functions or features that are conducive to optimization and promotion.

Objective: according to the traditional profit model of the enterprise and the traditional sales channel of the core products, set the network target customer group, and aim at the habits and demand thinking of the network potential target customer group. from the point of view of potential customers, arrange the content that potential customers are interested in on the front page of the website. And then shape the credibility of the enterprise, core product display, customer witness, answer questions for potential target customers, etc., through website marketing. Get the lead and finally close the deal. To put it simply, the marketing website of the enterprise status quo is the sales platform of the enterprise, no matter whether the online transaction is direct or not, we can get the sales lead. Marketing website is to get sales opportunities and even to get a deal.

Features:

1. User-centered website design

Many enterprises are still stuck in the old routine of "company introduction, product display, online order, contact us". Do not realize that the user-centered website design is the unique design, in order to get the favor of users. User-centered is not a slogan, but should be examined with a professional vision, what is the most important content, what users most want to see, around the psychology of users, through the most unique services to meet the needs of users, so that customers like the site.

two。 Provide rich product / service introduction information

Most websites do not have enough articles on the introduction of products / services, which leads to a lack of interest from users. It's like coming to a beautifully decorated performance stage, what the audience is looking forward to most is the performance. The performance is not good-looking, and the audience will not buy it no matter how beautiful the stage is.

A survey shows that among the various measures adopted by online retailers to improve customer conversion rate, the provision of rich product introduction information is obviously conducive to improving the customer conversion rate of online stores. The same is true for corporate websites, the more detailed the product characteristics are introduced, the clearer the product display picture is, and the higher the user interest is. With the development of video technology, video presentation for your products has become a fashion. The female owner of a lingerie store on Taobao has used her as a model to show the lingerie products sold in the store, and the response is good-if there are a few more videos, sales will soar.

3. Let users have a sense of trust in the website

The survey shows that the website record information, business qualification display, complete contact information, authoritative network security authentication logo, detailed address and other information can enhance the recognition degree of users. Only under the premise that users feel safe will they have a sense of trust in the website and further generate business contacts, online purchases and other behaviors.

4. Simplify the conversion process

The transformation process of users is mainly reflected in the browsing process, purchase process, registration process, interactive process and so on. We must not test the patience of the user, but should try to make the user happy to carry out every step of the operation, and quickly get the results he wants. Simplifying the process is a detailed task that requires repeated testing and speculation.

5. Reasonably designed sales promotion and purchase restrictions

There is a newly opened woolen sweater shop in the community, which shows that it is only sold for 7 days and promoted at a low price as soon as it opens. Seven days later, the saying was changed: "receive the manufacturer's notice, sell for another 5 days, and reduce the price for promotion"; the saying after five days is "the last three days, buy one get two free"; the saying after three days is "postpone for three days, not one piece will be left"; the saying after three days is "leave at 6pm tomorrow, half sell and half get free" Two days later, the saying was, "if the factory car doesn't arrive, sell it as soon as you see the money." after a few days, all the woolen sweaters were sold out, and they really left, but they didn't go far and put on a show in another neighborhood. In a month, the woolen sweater store sold the best part five times in succession, creating a better sales performance in the community than similar stores on the high street. Many websites are imitating the combination of "promotion and purchase restriction", which has effectively improved the conversion rate of users and made remarkable achievements.

6. Effective use of online customer service tools

Online customer service tool is an effective tool to improve the conversion rate of online marketing. Data show that most visitors to corporate websites will lose more than 98.5% of potential users because they are unable to communicate with each other and online in a timely manner. It is recommended to use online customer service tools such as QQ and Wangwang, and the advertising effect can also be greatly improved by 400. the hotline costs only a few hundred yuan a year. Online customer service tool is a two-way communication tool. Users can actively communicate with the website customer service, and the website customer service can also pay attention to the user's access behavior and take the initiative to send out a conversation invitation to help the user solve the problem.

7. Accurate search engine keyword advertising

Search engine bidding advertising is an effective network marketing way to improve the conversion rate of users. Based on the analysis of user retrieval behavior and selecting the most effective keyword combination, optimizing the relevance of advertising landing page content can effectively improve the conversion rate. The effect of search engine bidding is composed of many factors. the quality of maintenance work such as daily consumption budget, number of keywords and report analysis directly affect the effect of search engine bidding products. As the search engine keyword advertising has a certain degree of professionalism, through the selection of powerful service providers for advertising maintenance, we can further improve the effect of network marketing.

8. Convincing customer witness

Customer witness is an effective marketing skill, but many websites do not make full use of customer witness in online marketing. At the same time of the product / service display, showing the service evaluation and use experience of the product / service customers can enhance the persuasion of the product / service and increase users' interest and confidence in purchasing.

9. Guide old customers to make referrals

The use of network marketing to guide old customers to reintroduce has more advantages than traditional marketing methods. Usually, for the closed customers, we can promote the old customers to spend again through points, discounts, gifts and other forms; at the same time, for the new customers introduced by the old customers, in addition to the new customers can get more favorable prices, old customers will also get points or gifts and other forms of return.

10. Attach importance to the application of e-mail marketing (follow-up care of potential customers)

E-mail marketing does not mean sending spam ads. E-mail marketing not only plays a role in opening up new customers, but also plays a greater role in tracking and caring for potential customers. We obtain the mailing list of potential customers through our own platform e-magazine subscribers, registered member mailboxes, award-winning event participants' mailboxes and relevant e-mail boxes provided by our partners. use e-journals, promotional activities, website essence content recommendations, free resources and other forms of mail to attract potential customers to continue to pay attention to our network platform and products (services). Finally realize the transformation of potential customers.

After reading the above content, have you mastered the method of marketing website? If you want to learn more skills or want to know more about it, you are welcome to follow the industry information channel, thank you for reading!

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