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This article mainly introduces the seo optimization strategies at different stages of the website optimization process, which has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor take you to understand it.

In the process of website optimization, each stage has an optimization strategy for each stage, because the focus is different, the direction of growth may be different, if the same optimization operation is taken in different stages, then the effect is different. At some stage, you focus on optimizing the part of the site that you need most, and the effect is much better than what you do over and over again.

First, the division of a single keyword or the core word of the website.

1, more than 100.

Core keywords in addition to 100, at this time nothing but two situations: one situation is that this site is a new station, the new station does not rank is a normal situation, but sometimes there will be a website just online a month, immediately have a ranking, but after a week or two, there is no ranking, this is also a normal situation. If the new station has been online for two or three months, there is still no ranking, or even has not entered the 100, indicating that your site has a big problem in the basic optimization. The second situation is that your website is a problem station, there was a ranking before, but now there is no ranking.

2. 20-100.

(1) 30-100.

The website can enter from 100 to 100, which means that your website credit is normal. At this stage, the core words will have a certain ranking, and the long-tailed keywords around the core words will also have varying degrees of ranking.

If there is no problem with basic optimization and no cheating, there will naturally be a certain ranking in the second or third month, and there is no difference in the keyword ranking of the website at this stage, for example, you are ranked 50th today and 40th tomorrow. such a ranking is no difference, because almost no one will click.

The voting that needs to be done at this stage is mainly divided into three kinds: content score vote, outside chain score vote, traffic score vote. The traffic score voting at this stage plays an important role, so drainage can play a promoting role at this stage.

(2) 20-30.

It would be better to pay more attention to traffic voting at this stage. This stage is almost in the top 20, but there is no hurry at this stage, it takes time to move forward slowly, because voting has an effective cycle, it takes time, and it may take two to three months to take effect. The ranking may be that some of your previous actions have not yet taken effect. Many times we will encounter such a situation, we have been optimizing a website, but the ranking has not been improved, but a different person has done nothing, but the ranking has been improved. this is because the optimization operation done by that person before shows the effect at the back.

3. Top 20.

Site ranking into the top 20 of this stage mainly depends on the choice of users, users like to see which site, the search engine will put that site weishang33.cn ranking up. At this stage, pay attention to the outside chain and content, the effect is not very good.

If the core word happens to be at 20, don't rush to click and drain at this time, because some of the previous actions have not yet taken effect, which are likely to push your site into the top ten. So some optimizations should not be too hasty, because it takes time to take effect, which is why it takes time to optimize.

When we optimize the website, we can not just focus on optimizing one of the keywords, sometimes we need to grasp the overall keywords of the site, you focus on optimizing a single keyword, the search engine does not put you on the list, that is because you are suspected of deliberately optimizing a keyword.

Second, the overall overview of the website to grasp the division.

We can divide the optimization of a website into Prophase, metaphase and anaphase. You need to do some basic optimization in the early stage, and then you need to fill in the content, and then go online. After the launch, the ranking changes from 100 to 20, which is a process from the early stage to the middle stage. After entering the top 20, it is the process from the middle to the later stage.

1. Prophase.

Websites that have been online for less than 3 months belong to the early stage, no matter how your ranking is. What are the actions that need to be done in the early stage?

1. Keyword distribution. What keywords to do, how to write the title, how to distribute keywords.

2. Basic score.

(1) load. How fast the website is.

(2) recognition. Code recognition, picture recognition, link recognition and so on.

(3) basic data. Index, outer chain (friend chain, attracting spider outer chain).

3. Page quality control.

(1) page similarity.

(2) content inside and outside the station.

(3) the content of the station and the content of the station.

(4) Code.

2. Metaphase.

(1) vote.

A, content. The quality and quantity of content.

B, link. The outer chain and the inner chain belong to the score of the link.

C, flow. Traffic can improve the ranking.

(2) execution.

A, editor.

B, outer chain.

C, flow (steady flow, target effect).

D, tracking effect.

You need to track the effect of what you have done before and the effect of the operation. For example, after the release of the article, what is the acceptance rate of the article, what is the ranking of the article, in the medium term, these need to be tracked. At a later stage, it is more likely to analyze, such as whether the user clicks on this article to enter another article and so on.

3. Later stage.

The website has entered the top 20, at this time to focus on the site's long-term stable ranking, want to long-term stable ranking needs some necessary conditions.

(1) the necessary conditions for long-term stability.

A, continuous link voting.

B, valuable content updates.

C, steady traffic click.

(2) necessary operation.

The website to the later stage is more to consider the effect of the problem, slowly into the stage of operation, mainly for products, after-sales, services, business processes, brands and so on. At this time to rank up, it is necessary to consider whether users will buy your products when they enter your website, and need to do some word-of-mouth and brand promotion. In the final analysis, the late optimization operation has little to do with ranking, but it has something to do with your site as a whole.

Third, grasp the current actual situation of the website.

1. New station.

Mainly depends on whether the basic optimization has been done, how the credibility of the site in the search engine, whether cheating, the new station do not be afraid of no ranking, as long as you do it correctly, the search engine will slowly push your ranking up.

2. Old station.

Optimization has been done for several years, before there is a ranking, but then there is no ranking, that is a problem. Always standing out the problem is more difficult to deal with, because your optimization direction may have been wrong from the beginning, long-term accumulation is very troublesome, and it will take a long time to recover.

3. Question station.

The basic optimization is not in place, there are problems in the optimization direction, cheating and other situations will lead to problems.

Summary: in the process of optimization, the website will go through three stages: the early stage, the middle stage and the later stage, each stage has different characteristics, according to this different characteristics to take different optimization operations in order to play the maximum effect.

Thank you for reading this article carefully. I hope the article "what are the seo optimization strategies at different stages in the process of website optimization" shared by the editor will be helpful to you. At the same time, I also hope that you will support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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