Shulou(Shulou.com)06/01 Report--

I would like to share with you what are the common problems in website construction. I believe most people don't know much about it, so share this article for your reference. I hope you will gain a lot after reading this article. let's learn about it!

Question 1: domain name problem

The choice of domain name is a key issue. Let's take a look at the order of domain name weight (from high to low): .gov (government agency), .edu (educational institution), .org (non-profit organization), .com, .cn, etc., so in normal enterprises, the first choice and conducive to optimization should be .com domain name. OK, after choosing the suffix, let's talk about the domain name. Whether to consider the meaning of the domain name, the length of the domain name, whether the domain name is easy to remember, whether it is conducive to promotion.

Here, let's cut it short and summarize how to choose a domain name: for normal enterprises, try to choose a domain name with .com as the suffix, and try not to use a domain name with Chinese (some browsers do not support noon input, which affects the customer experience). The domain name should be as short as possible and easy to remember, such as baidu.com, http://taobao.com, which uses the enterprise name as the domain name, which is relatively good. Of course, the length of the domain name does not affect seo optimization, so don't worry.

Problem 2: server bandwidth

Nowadays, for normal display enterprises, most of the servers of the website use cloud servers, and the more famous ones in China nowadays: Aliyun, Tencent Cloud, etc., so whether get has reached the relevant point in choosing the server? here we briefly talk about the impact of the server on the website: the bandwidth problem, in the process of opening the website, is the bandwidth of the unified server, when we buy the server. We should pay attention to whether the bandwidth of the server is enough. If the bandwidth configuration of the server does not meet the needs of the number of visitors, the website will open slowly and cannot be opened, which will seriously affect the customer experience.

Question 3: whether the page layout is reasonable and beautiful

The page layout of some corporate websites is relatively chaotic, customers can not find the key points after clicking in, do not know what the central content of the site is, disorganized, or, in the page design is relatively simple, not beautiful, generous, color collocation is unreasonable, which will seriously affect the customer's user experience, not to mention interactive experience. Let's talk about the page layout again. Let's take the home page as an example. The home page is not as much as possible, and it should not be too simple. Let's talk about one of the points. Some enterprises may not understand the problem of website inclusion, and there is no article section on the home page. As a result, there is no updated content output on the home page, which is not conducive to the optimization and promotion of website ranking.

Question 4: the website does not optimize keywords.

Some enterprises, after the website is done, put it there, which can not achieve the effect of the enterprise's external display, which may not do the most basic title, keyword, and description of the website. When the search engine is included, it may still be the status of the text content originally placed in the front end of the title tag. Slightly better, there may also be a title of the company name, the solution: the title of the home page and the inside page, keywords. The description should be done in accordance with the rules, adding keywords related to the company's business, so as to facilitate the inclusion of search engines, if the enterprise does not set keywords, or cannot find a way, you can ask the company or technical staff who used to do the website to add the relevant submission interface in the background of the website management, so that you can add or change it later.

Question 5: there are no links or invalid links on the website.

Many enterprises do not understand the tricks of seo promotion, there are no links on the website at all, or, enterprises know that they need links, but what they add are links from some large websites, and others will not reach an interlink with them at all, or to add links to websites that have nothing to do with the industry. for such a problem, we should: need industry websites related to website business, try to reach links with websites with high weights. This is good for seo optimization.

Problem 6: customer service windows pop up too frequently

The common fault of many marketing websites, all kinds of pop-up windows, invite customers to communicate, but the customer may only look at the content of the website first, or if he really likes the relevant business of the website, he will have the intention to communicate, because frequent pop-up windows lead to poor customer experience, resulting in the loss of customers. When setting up pop-up windows, we should pay attention to the relative frequency and frequency, and think about related issues from the perspective of customer experience, rather than blindly high-frequency pop-up windows, which will outweigh the gain.

Problem 7: the website is too concise and has no content.

After entering the website, customers can not see the expected content, the website is not full enough, too empty, the product is only a simple name, not even an introduction, to put it bluntly, the website has no connotation, no resources to attract customers, resulting in the loss of customers, we try our best to fill in the products that the website needs to introduce, corporate qualifications, corporate advantages, corporate culture in detail and completeness, which is conducive to the external publicity of the enterprise. It is also helpful for customers to have a deeper understanding of the enterprise, so as to reach a deal.

Question 8: no contact information

In some enterprises, the page of the website is very good, and the content is also very solid, but there is no relevant contact information on the home page, the inside page, the end of the page and so on. As a result, customers want to communicate with them and can not find any way to reach a deal. Customers have been lost in vain, and the solution is that we try our best to add conspicuous information on the front page, right suspension, footer, inner page (contact us) and other pages of the website. Easy to find contact information, such as phone number, company address, company contact qq, Wechat, Weibo, email, etc., so that customers can contact the business as soon as possible.

Question 9: the website does not update content

It is still a clich é. After the website is built and the content is filled online, it does not care, resulting in the site in front of the search engine, compared with peers, there is no advantage, there is nothing new, so that the ranking has dropped again and again, and the weight has been unable to be improved. what the customer clicks in may still be the article from a year ago, without vitality, so that the customer cannot have trust in it. Solution: try to update new content every day, such as articles or frequently asked questions, and if not, update every week to keep the site alive.

Problem 10: no originality

This refers to normal corporate websites, and we are not as good as Sina, Sohu, NetEase and other large portals. Under such circumstances, some enterprises may, in order to save trouble and worry, articles and website content are all obtained through reprint, plagiarism and other ways, without a sense of originality. This is not a good thing for search engine optimization and customers, which will reduce the weight and ranking of the website. Customers feel that the content seen on this site is deja vu, can not find freshness, can not find practical information, the solution: try to write some original experience, or corporate news deeds, to inject fresh vitality into the site.

These are all the contents of this article entitled "what are the common problems in website construction?" Thank you for your reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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