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This article mainly introduces the differences between Mini Program and the official account, the article is very detailed, has a certain reference value, interested friends must read it!

Differences: 1, different positioning; official account serves for marketing and information transmission, Mini Program for products and services. 2. The official account is based on H5 and Mini Program is based on Wechat's own development environment and development language. 3. There is a large delay in the operation of the official account, and the Mini Program experience is close to the native App, so it is very smooth and almost no need to wait.

The differences between Mini Program and official account:

1. Different positioning.

The official account serves marketing and information transmission, while Mini Program is oriented to products and services.

The official account is mainly used for the transmission of information to realize the connection between people and information, and simple interaction can be achieved with the help of H5, mainly supplemented by simple services such as marketing and information transmission, while Mini Program is strictly distinguished from the official account in terms of function. including marketing means such as not supporting follow and message push, on the one hand, products and services will not be submerged in the official account marketing information. The other side supports the interaction and diversion between official account, moments, group and Mini Program, allowing developers to concentrate on products and services, thus bringing a large number of long-tail services to Wechat and superimposing Wechat's own heavy services to create an ecosystem from social networking to information connections to services.

2. Realize the technical difference.

The official account is based on H5 and Mini Program based on Wechat's own development environment and development language.

Mini Program is a cloud application within Wechat, so there is no need to install it. It is not a native App, but it implements an experience close to the native APP.

The official account is based on the traditional H5 development and operation, the traditional H5 running environment is a browser, and the running environment of WeChat Mini Programs is not a complete browser. H5 related technologies are used in the development process. WeChat Mini Programs's running environment is a built-in parser for Wechat based on browser kernel complete reconfiguration, which is specially optimized for Mini Program, in line with its own defined development language standard (optimized based on H5). Improved the performance of Mini Program.

3. Different functions.

The official account function revolves around information display and marketing, while Mini Program faces products and services.

There are great differences between Wechat and the official account in terms of development language, design norms, marketing methods, audit mechanism and other functions. Official account is a type of account, which provides users with a platform for information and consultation release, provides a new way of information dissemination, and builds a better communication and management mode with readers. After combining with H5, the official account can also provide some simple interactive functions. Mini Program is mainly designed to provide services, runs more smoothly than official accounts, and can provide more complex products and services. The official account function mainly focuses on information transmission and marketing. Mini Program strictly controls the marketing function to distinguish it from the official account, so that the service experience and convenience of Mini Program can be improved. will not be drowned in the official account excessive marketing information.

4. The difference in experience.

The operation delay of official account is large, and the Mini Program experience is close to the native App.

It will take some time for the green progress to appear at the top after clicking on the application function in the official account, but the experience is poor for applications with high requirements for complex business logic interaction. Mini Program will be very smooth almost without waiting, just like a normal APP operation.

The above is all the contents of this article entitled "what are the differences between Mini Program and the official account". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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