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This article introduces you how to avoid falling into the misunderstanding of website optimization, the content is very detailed, interested friends can refer to, hope to be helpful to you.

First, constantly consolidate their own basic theoretical knowledge of seo optimization. The advanced technology of any industry is made up of some basic knowledge points, and the website optimization industry is no exception, and the most important concept of basic knowledge is to understand the basic principles of search engines. Since we choose seo, we must make it clear that the goal of seo is to make the site meet the search requirements of the search engine through reasonable website detail optimization. As a newcomer, we only need to understand that the work flow of the search engine generally refers to three aspects: spider crawling web pages, index database to establish index, sorting that is to retrieve data back to the user.

Crawl the web page. Each independent search engine has its own web crawler spider. Crawler Spider crawls from one site to another following the hyperlinks in the page, crawling more pages through hyperlink analysis. The crawled web page is called a webpage snapshot. The most important thing to deal with a web page is the process of establishing an index, and the most important thing is to extract keywords, build an index database and index. Others include removing duplicate web pages, word segmentation (Chinese), judging web page types, analyzing hyperlinks, calculating the importance / richness of web pages, etc. Sorting is to provide retrieval services. The user enters the keyword to search, and the search engine finds the web page that matches the keyword from the index database; in order to facilitate the user to judge, in addition to the page title and URL, it will also provide a summary and other information from the web page.

These concepts seem to be a little complicated in the region, but we can sum up them as some routine operation procedures, which can be used in our daily optimization process. for example, regularly updating some content for the website is actually attracting spiders to visit our website, optimizing the website structure is improving the crawling efficiency of spiders, and so on.

Second, optimization is not achieved overnight, but should be careful everywhere. Seo optimization is that we should constantly work on the details, pay more attention to the performance of our own website, mainly reflected in the inclusion of the website, the growth of the external chain of the website, whether the website is hung by Trojans and whether it is inaccessible, especially when updating the content for the website every day, we must pay attention to details, pay more attention to the quality of the article and the value to users. If the article update is an enterprise station, there is no need for a large number of updates, but every article must reflect its value, focus on quality, news should not be limited to their own enterprises or products and services, can provide some industry-related information, all aspects of user concern can be reflected on the website.

Third, through their own actual combat to summarize and reflect on the basic theory of seo. In the process of website optimization, we will encounter all kinds of unexpected problems, some of which can not be explained by existing optimization thinking and experience, perhaps because of the change of Baidu algorithm, or because of the new optimization problems that we have not encountered. Practice is the touchstone that can best test our optimization effect and basic theory. If you can solve new problems, you must remember your own optimization process and ideas. If you cannot digest the existing problems you encounter after thinking, you must write down the problems and consult friends or colleagues in time to see how others deal with such problems. Practice and theoretical knowledge must complement each other.

Fourth, reflect on and summarize the work and learning effect of each stage in time. Many seoer promotions are constantly learned and summarized through the process of their daily work. We should be good at summarizing the work and study with the date node as the cycle, mainly in defining what operations we have done for the optimized site in the last week, what these operations are expected, and which details we have not thought of. Analyze the basic receipts of the website on a monthly basis, such as the number of website content, the growth of the chain outside the website and the degree of friendliness, etc., and focus on finding out which optimization practices are suspected of cheating and easily lead to the occurrence of website downgrading. Learn to summarize frequently in order to constantly improve your optimization thinking and optimization techniques.

On how to avoid falling into the misunderstanding of website optimization to share here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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