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This article shows you what is the effective use of user data through the CRM system, the content is concise and easy to understand, can definitely brighten your eyes, through the detailed introduction of this article, I hope you can get something.

What is the most valuable asset of the enterprise business? Most people will answer products, shareholders or employees. Of course, these are valuable, but without customer data, they are meaningless. After all, no customers means no income.

The customer is like a white rice, with this in kind, it is possible to form fried rice, porridge or other food. But if the internal staff do not coordinate properly, for example, the team does what they think is best with the components in an independent way. The salesman decided to make rice pudding, the marketing decided they wanted to stir-fry, and customer service offered a vegetable meat pie. With the same ingredients, the results are very different. When you bring the team together, it's a very untasty meal.

The same is true of user data. The team gets the raw data, and each department will come up with different ways to deal with it. Susan Connor, a CRM strategy consultant at SquareBlue Consulting, also said: "it is most common for individual sales or customer support staff to create their own spreadsheets containing their contact information and interaction dates. The result is that departments differ on the prospects of customers and companies. To see how to make rational use of user data through the CRM system.

In this case, collaborative communication between teams is the key. Research shows that high-performance sales teams are more likely to come from companies with coordinated sales and marketing. Your customer service team has a lot of valuable information about your customers in their work.

One solution to reconcile team data differences is to centralize your data. Jeremy Marsan, who specializes in small businesses, agrees: "especially when using Zoho, you can automatically record all your emails and phone calls with customers. If people from another department need to check the order carefully, they can simply search the customer's name and find everything they need. Service agents can also quickly find out about the customer's purchase history and other important details.

Another way to coordinate a team is to create office documents that all team members can contribute, such as sales programs and customer maintenance steps. Use these key documents as company recipes to help your team stay in line with your ultimate goal. Let's look at an example. Your sales team may have a guidebook whose goal is to increase quarterly sales. If the marketers understand the results of the recipes made by the sales, they can support their sales activities.

If you have a section on the results of the sales plan in the manual, please help the center to cooperate with the sales staff. No one knows more about customer complaints and feedback than they do. Not only are important documents critical to making full use of customer data, but in order to maintain team consistency, they are also well suited as guides for new hires. Make the most of your team by using the same "recipe". These overall coordination efforts will save you time and create a collaborative work environment.

In addition, clean up the data by removing all returned emails from the Zoho Mail mailing list, use parsing tools to automatically update emails and contact information, and use deduplication software to remove duplicate data.

The operation of the whole company should be based on customer data, so how to use CRM software to ensure that you regularly organize and analyze customer data is a long-term development goal of the company.

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