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The editor of this article introduces in detail "how Mini Program leads the decentralized e-commerce strategy". The content is detailed, the steps are clear, and the details are handled properly. I hope this article "how Mini Program leads the decentralized e-commerce strategy" can help you solve your doubts. Let's follow the editor's train of thought to learn new knowledge.

In the past, many e-commerce, with the help of some large e-commerce platforms to attract traffic, through the fame of large platforms to obtain user attention and transformation. However, the conversion of these acquired traffic is very limited and unstable. Why would you say that? Because these passenger flows are actually on these e-commerce platforms, not the merchants' own traffic. If suddenly one day, the platform changes the rules, or shuts down. Then the merchants who move in will have bad luck with them.

But Mini Program is different, it is a thing that belongs to the merchant itself, exists independently, once opened, it will have its permanent ownership. Wechat once said, "We will not let you come to me to rent a counter to do business, but you will build this house yourself. After it is built, it will be yours. Your fans and your customers will be yours. You no longer need to pay monthly rent. There is no need to raise prices every year. This is decentralization."

Decentralization, all the traffic will be directly connected to the enterprise, and all resources will be directly open to users. Discount price, membership card, Singles Day, Christmas, all marketing activities can be done by yourself. There is no so-called threshold, there is no so-called flow purchase, all returned to the enterprise to build and drain. There is no conditionality of traffic centers, trading platforms, and so on.

The advantages that Mini Program brings to the e-commerce industry are also obvious. Rich online and offline interaction, accurate audience, strong interaction, strong consumer membership system, low advertising investment cost, powerful marketing function and so on are all inferior to the traditional e-commerce platform.

Social networking savings developed by Mini Program, official account menu bar, moments ads, WeChat group, Wechat search, QR code scanning, WeChat Pay, Wechat card package and so on. Wechat ecological improvement and strong support, so that Mini Program can have a good living environment.

E-commerce enterprises develop and use various marketing tools through Mini Program. In the pool of nearly a billion user traffic of Wechat, drainage is carried out to activate the consumption potential of these social users, and make use of the special e-commerce interaction mode of social commerce, based on the large user base of Wechat. With the help of Mini Program, a new e-commerce tool, achieve decentralization, obtain traffic dividends, and increase the actual income of the enterprise.

After reading this, the article "how Mini Program leads the decentralized e-commerce strategy" has been introduced. If you want to master the knowledge of this article, you still need to practice and use it. If you want to know more about the article, please follow the industry information channel.

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