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This article will explain in detail how to optimize the structure of the website in SEO. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

SEO, which means search engine optimization. Being friendly to search engines is a core part not only in the content of the website, but also in the structure of the website. So the important question is, how to lay out the structure of the website in order to improve the user experience perfectly and friendly to the search engine?

Of course, you have to be friendly to the search engine spider program, and you can only be happy if you like it. Search engine spiders, only third-party evaluation, are ultimately decided by user experience.

How to optimize the structure of the website and perfect the user experience of the website.

one。 The code specification conforms to the latest industry standards

1.DIV+CSS layout, WEB 2.0 standard

There is no doubt that DIV+CSS layout is the standard of building station in WEB 2.0 era. DIV+CSS layout of the site code streamlined, fast loading speed, in line with the search engine spider preferences, will naturally be conducive to site ranking and inclusion. In addition, a fast response site, the user experience is also excellent. In a website laid out by DIV+CSS

two。 Try to avoid the use of Iframe framework and moderate use of FLASH technology

Iframe framework is out of date, and it is no longer included in search engines at present. Javascript, Jquery and other special effects should be used appropriately and should not be too redundant. Because there are problems with its page loading speed and search engine recognition. From the user's point of view, life is a fast-paced era, and slow loading is an unforgivable disadvantage. From the point of view of search engines, no matter the mainstream Google or Baidu, the recognition of the framework and FLASH sites is not high. Although Google now gives some attention to FLASH sites and can identify a small amount of JS, it is still too low compared to plain text and links.

two。 The directory structure of the website is hierarchical.

1. The directory structure of the website is "tree" distribution or "flattening" structure.

The structure is clear. Usually, the home page of the site is only linked to the column page, unless there is a specially recommended article page, and the column page only needs to link to its own article page. If the website directory structure is too chaotic, lack of hierarchical sense, then it is difficult for search engine spiders to crawl web pages to a deeper level, thus affecting the ranking and inclusion of the site.

two。 Don't go too deep at the website directory structure level.

The design is hierarchical and should not be too deep. Baidu has suggested that general small and medium-sized websites should not exceed three layers as far as possible.

3. Make a website map

Site map pages (sitemap.xml and sitemap.html) facilitate search engine spider indexing and crawling, and make it easy for users to quickly understand the structure and content logic of the site.

three。 The page layout of the website is prominent and expressive.

Don't ask you to say important things three times, but ask you to put important things in a conspicuous place. Based on the user's browsing habits, the browsing order is generally from top to bottom and from doing to the right. So the upper left corner is the most important place.

If according to the upper and lower structure, Baidu divides the entire website page into the first screen, the second screen, and so on. Each screen has its own algorithm and weight value reference. Obviously, the first screen is the most important. In short, it is a principle that the more important the content is, the closer it is to the left and top of the site.

four。 Clear and reasonable website URL design

1. A principle should be mastered in the URL structure design of a website.

Simple and clear, and easy to remember, this is followed by the last website directory structure design. English website URL is better named in English, like Chinese website URL, Pinyin is undoubtedly the best choice.

two。 Static or pseudo-static technology is used as far as possible in the construction of the station, and dynamic URL is not suitable as far as possible.

Now many mainstream CMS or blog systems have this function, DedeCms, WordPress are good choices. Although the static page is more troublesome in interactivity and maintenance than the dynamic page, the static page is an independent web page file on the server, which does not need to read the database, loads quickly, and is friendly to the user and the search engine. Naturally, it is very popular with search engines.

Masking dynamic URL in 3.robots.txt files

Robots.txt file is a bridge between website and search engine. Website and search engine have a friendly dialogue. Robots.txt file is undoubtedly the best choice. Robots.txt files can tell search engines which are key points and which can be ignored, saving search engine spiders crawling web pages and saving server resources to a certain extent, so why not? Therefore, it is necessary to add a robots.txt file to the root of the site to guide search engine spiders to crawl. For example, since we have done pseudo-static, then there is no need for dynamic links, write code in the robots.txt file to block dynamic links.

In fact, when search engine spiders crawl your site, they will first look for robots.txt files in the root directory. If there is no robots.txt file, a 404 error page will be generated, which is a very unfriendly "hospitality" for search engines.

Other SEO technologies dealing with URL, such as site 301redirection, 404 page creation, dead link submission, and 500 server internal error pages, are all conducive to improving the site's user experience and search engine friendliness. Now many virtual hosts have these functions, the setting is more convenient, do not forget to set up.

Summary:

(1) optimizing the structure of the website will not only improve the user experience of the website, but also improve the conversion rate of the website.

(2) who is the object of search engine service? Of course, users, only users feel good, recommended sites, search engines will give a high degree of attention. Baidu algorithm based on user behavior data has been the core part of search engine ranking algorithm. The website structure optimization mentioned by Haiyao SEO is based on user browsing behavior data, which naturally can improve the user experience perfectly.

This is the end of the article on "how to optimize the structure of the website in SEO". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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