Shulou(Shulou.com)05/31 Report--

As the rest of the world tightens fiscal policy, Apple continues to spend. After a month of speculation, Apple confirmed that it had bought NextVR, a startup focused on broadcasting major events in virtual reality.

An Apple spokesman confirmed the acquisition of Bloomberg. The details he provided went far beyond the company's standard comments: "Apple buys small technology companies from time to time, and we don't usually discuss our goals or plans."

The next VR website has completely stripped off all the content, simply saying, "the next VR is in a new direction. Thanks to our partners and fans all over the world, thank you for building this awesome platform for sports, music and entertainment experiences in virtual reality."

Apple's interest in the company is consistent with its promotion of mixed reality. On Apple's website, Apple claims to be "the world's largest AR platform, with hundreds of millions of AR-enabled devices and thousands of AR apps in the app store." Tim Cook made it clear that at is the company's top priority. Apple's latest sensors and processors are used to take advantage of the tit ARKit platform.

Recently, iPadPro acquired a LiDAR scanner that "measures distances up to 5 meters from surrounding objects, works indoors and outdoors, and works at the photon level in nanoseconds." The new sensor improves object tracking and motion capture, thus seamlessly merging the real world with the virtual world.

The next VR acquisition could lead to similar small steps. While we want to dream that Apple will launch an VR headset, the next VR will focus more on content, especially large-scale sports and entertainment.

According to the company, the next-generation VR "provides deep immersion so that you can play in NBA competitions, WWE, boxing, NHRA, ICC football, concerts, exclusive behind-the-scenes music experiences and stand-up comedy events." Apple may use the technology to explore new ways to deliver content through Apple TV or virtual events.

For example, Apple was forced to turn WWDC into a virtual activity hosted on Apple developer apps and Apple developer websites for free use by all developers. Virtual reality components will greatly help to make future virtual activities more attractive than face-to-face calls or fast-time videos.

Apple's news site 9to5Mac first reported the acquisition in April, saying that "the value of the acquisition is expected to be about $100m."

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