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This article mainly explains the "website SEO specific how to optimize", the article explains the content is simple and clear, easy to learn and understand, the following please follow the editor's ideas slowly in depth, together to study and learn "website SEO specific how to optimize" it!

First, select the correct keywords and layout

Keywords are divided into core keywords, variants of core keywords (synonyms, synonyms, abbreviations, misspellings) first-level keywords, second-level keywords, long-tail words. All search engines are indexed based on keywords. The areas where keywords are placed are: site title, site description, site meta tag (this weight is almost negligible) the content of the site page. A website generally speaking, the weight of the home page is the highest, so do not pile keywords on the home page, but to focus on keywords to optimize. The keywords of the home page are generally core keywords and main keywords, while we can optimize them in the inner page, such as secondary keywords, long-tail words, etc., this layout is preferred by search engines, and the ranking will be higher.

Second, continuous high-quality original articles

Now the game of SEO is more to output quality articles, after all, the content is the king of the era! And be sure to ensure that your website articles are continuous, high-quality, original articles! To know that the search engine is to solve the needs of users in a timely manner, is to improve the experience of users. So your article can be written around the needs of users, and timely show users high-quality original articles (which can solve users' problems) so that your website will have a good improvement not only in the number of views, but also in the user's experience. so high-quality articles are necessary!

Third, the optimization of the inner page of the website

Inner page optimization includes title optimization, keyword layout in the page, Alt tags, bold, italic, nofollow/dofollow. Tags to be fair use, you can not write an article when the emergence of a large number of H tags, H tags are mainly used to highlight the theme, not to abuse, bold tags should also be restrained in the use, generally an article to 3-5 is enough, Alt description and combined with the actual picture expansion, do not pile up too many keywords. The use of Nofollow is very important, for links and pages that do not want to disperse weight in the site should be Nofollow off in time, so that the weight of the site is centralized, such as in contact us,about, payment information can be used for Nofollow.

Fourth, internal links should be set up.

The new station basically does not have the outer chain, also cannot control, should pursue the external link (in the sandbox period, you did not optimize the website, blindly introduces the spider, carries on the deep crawl this is actually a kind of harm to the website) so can give up temporarily, but the inner chain can be controlled. The most important indicator to do inside the chain is whether there are dead links or 404 pages in each link of the site. Is the web address standardized? Is the web page URL set up correctly? Robots files are reasonably and precisely linked to each other. At the same time, keep in mind that the page can not be linked with the same anchor text, to be diversified.

Fifth, learn to use tools.

1. Webmaster's Home, it is a platform for individual webmasters and corporate networks to provide comprehensive website optimization information, the latest and most complete source code program downloads, massive site construction materials, powerful search optimization tools, website traffic statistics services and one-stop network solutions.

2. Baidu Statistics, Baidu Statistics is a free professional website traffic analysis tool launched by Baidu, which can tell users how to find and browse the user's website, what they have done on the site, and with this information. it can help users improve their experience on the user's website. The optimization analysis can also run points on your site, through the results it gives a clear picture of which places can be improved.

3. Baidu Index, which can tell you how much a keyword has been searched on Baidu, the rise and fall of a keyword over a period of time, and the changes in related news and public opinion, and what netizens who pay attention to these words are like and where they are distributed. at the same time, what related words are searched to help you choose business keywords with cash potential.

Thank you for your reading, the above is the content of "how to optimize the website SEO". After the study of this article, I believe you have a deeper understanding of how to optimize the website SEO, and the specific use needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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