Shulou(Shulou.com)05/31 Report--

Audio commentary

Hello, everyone. The meeting will answer your questions. Many people don't know what a micro-circle is and what a micro-honeycircle is. Now let's take a look at it.

Answer:

1. Microcircle is a management tool based on interest KOL online celebrities and content exporters to manage fans, operate high-quality private communities, realize interest and content realization, and realize fans' economic realization. Microcircles can form better content precipitation related to interests, let fans enjoy high-quality peer learning experience, and protect users' privacy.

2. Online celebrity kol:

3. Online celebrity kol means key opinion leader. KOL is considered to be a relatively new marketing tool that uses social media in coverage and influence. KOL fans are very clingy and all aspects of values agree, so KOL recommendations have a halo. "influencer" refers to people who become popular because of an event or behavior in real life or online life, or who continuously output professional knowledge for a long time. The reason why they are popular is that some of their own characteristics have been magnified by the Internet, which is in line with netizens' psychology such as aesthetics, ugliness, entertainment, stimulation, peeping, imagination, taste, audience and so on. They are sought after intentionally or unintentionally by the online world and become "Internet celebrities". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the comprehensive role of interest communities such as network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.

This is the end of this article. I hope it will be helpful to all of you.

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