Shulou(Shulou.com)05/31 Report--

Hello everyone, Lin Fei to answer the above questions for everyone, Sona, Ai Suo many people still do not know, now let us take a look!

1. --Interview with Wang Huiming, Marketing Director of Aiso Company

2. Reason for interview: As a newly listed brand, Ai Suo performed well in the market and seized a lot of market share. Therefore, as a professional media that pays close attention to IT industry trends, I specially interviewed Wang Huiming, marketing director of Ai Suo.

3. Reporter: Hello, President Wang. As a brand that has just entered the domestic market, what is its positioning? What does General Manager Wang think about the future prospects of China GPS market?

Wang Huiming: Since 2006, the word GPS navigator has gradually become known to the public, but the navigation market has grown rapidly and is now considered a huge market. At present, China has no less than 1000 brands and hundreds of manufacturers. Many small brands and manufacturers do not have R&D;d and production strength in order to grab the market, with low-cost products for vicious competition, but put product quality aside. From the second half of 2007, GPS navigation market began the industry "shuffle" process. Eliminating unqualified brands and manufacturers and standardizing the healthy development of the industry are the unified views of the entire GPS navigation industry.

As a member of the domestic GPS brand, Ai has just been known to everyone, but in fact we have been in the GPS industry for nearly ten years. Our parent company is in Taiwan Province. Since 1999, we have been engaged in GPS navigation products development and export. In the early stage, our main target is overseas markets such as Europe and America. By 2007, we thought that the domestic market was mature and suitable for entry, so we put into production in Shenzhen and established Aisuo Company.

6. Ai Suo's positioning is actually very simple, that is,"fashionable leading digital technology brand."

7. The so-called brand and popularity are done step by step. In the current impetuous market environment, what is needed is a quiet heart to do brand enterprises, and Ai Suo is such an enterprise. There is no point shouting too many slogans now. I think the strength and efforts of Ai Suo will eventually be proved by the market.

8. Based on many product lines, mature product manufacturing and marketing experience, and strong product research and development capabilities; in the GPS navigation industry, AISO has the inherent advantage of becoming a "domestic GPS industry leader."

9. Reporter: Speaking of advantages, what we really want to know is that Ai Suo has achieved some success in the market. What are the advantages of its products compared to similar products in other markets?

10. The success of Ai Suo mainly lies in cutting into the demand point of the market, starting from the perspective of consumers. We try to keep the quality down while keeping the cost down, which makes the products we sell competitive in price.

11. Second, Ai Suo attaches great importance to technical research and development. AISO has nearly 100 GPS navigation product R & D teams. AISO insists on independent R & D and design of all products with unique and fashionable appearance. All products adopt their own private mold design, and the mold design investment of each product reaches hundreds of thousands of RMB. In addition, while adopting mainstream Samsung and SIRF solutions, our professional R & D staff also made technical improvements according to the functions and positioning of each model and the characteristics of the user. This is completely different from the OEM operation mode of many small brands and the procurement assembly mode of small manufacturers.

Another important reason for the success of AISO is that we attach great importance to after-sales service. When the GPS market is impacted by brand-name products, we still try our best to mobilize various resources at all costs in the shortest time to ensure the quality of after-sales service and solve customer worries. In addition to providing instant online services on the website, setting up professional customer service centers and hotlines to provide customers with free technical lectures and product maintenance training, Aisal also took the lead in proposing the slogan of "product lifetime maintenance" in the country, giving consumers great confidence and making Aisal a trusted product of consumers, thus quickly occupying the market.

13.(The picture shows General Manager Wang training employees)

Reporter: Every brand has its own brand concept. So what was Ai Suo's idea and how did it come about?

Wang Huiming: The purpose of navigation products is to help all users make their lives simpler, more convenient and more comfortable. Our philosophy is "Fashion Technology, Ai Suo Navigation," combining technology with modern fashion to bring consumers a better, more fashionable and more convenient experience.

Just like the brand name of Ai Suo, its four English letters represent: A-stands for strength (ability), S-stands for innovation (perception), S-stands for speed (speed), O-stands for opportunity (opportunity). Metaphorically, the pursuit of brands resonates with the pursuit of successful people. If you have strong strength, gather the essence of creativity, maintain high efficiency, seize market opportunities, and actively work hard, you will succeed. This is also the motivation and direction that the Ai Suo team, including myself, is constantly pursuing.

In addition to the technology research and development, after-sales service and product cost performance just mentioned above, the implementation of the concept also includes marketing strategies, talent selection and promotion methods.

This article is finished and I hope it helps everyone.

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