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This article mainly introduces the relevant knowledge of the skills of operation and promotion of Mini programs. The content is detailed and easy to understand. The operation is simple and fast. It has certain reference value. I believe that after reading this article on the skills of operation and promotion of Mini programs, we will gain something. Let's take a look at it together.

Coup 1: Enriching the interface of Mini programs

No download, not simplification, but with new technology and algorithms, to simplify complex content, how to make Mini programs interface without download, and can present more content to users? Obviously enriching the interface of Mini programs is the best policy.

Coup 2: Mini programs need to be updated regularly

After many merchants launch Mini programs, then, there is no more. The Mini programs that users visit today and the Mini programs that users visit you tomorrow are the same, which is too stale. Mini programs also like "tossing." For developers of Weixin Mini Programs (Mini), they update a version almost a week, and every time they have to do something new to attract everyone's attention.

Coup 3: Learn to share

Sharing this word is very hot in 2017. In fact, there are similar functions in the operation process of Mini programs. For example, after chatting, you can chat with a Mini programs. For marketers, proactive page sharing is like a relay run. The more people help you share the page, the wider your message will spread, and that will be a way to grow your business.

Tip 4: Learn to please users and cater to audiences

An active Mini programs should be visited by users every day, which is to use Mini programs to interact with users, study their preferences, do something they are interested in, and win their attention and response. You know, Mini programs are social marketing tools, and you have to magnify this attribute infinitely.

Tip 5: Buy ads

In fact, the fastest and most effective way is to pay for promotion, Mini programs social media operating expenses into the SEO budget, just like SEO to do regular optimization, social media promotion is also a long-term work.

In fact, many users are using traditional thinking to promote, Mini programs is a new and special tool, for the promotion of Mini programs, must re-integrate ideas, in order to use the greatest strength in the most correct way!

I: Wechat Official Account + Mini programs

Mini programs can help Mini programs obtain huge traffic by means of publicity methods such as introduction page display, template message push, custom menu bar entry setting, insertion of Mini programs cards in pictures and texts, CPC advertisement, Mini programs cards sent under sessions, landing page advertisement of Mini programs, etc. through associated public numbers.

Public number dominates the line, Mini programs force offline, realize online and offline traffic integration. Public accounts produce content, reach fans and users, and Mini programs do business services and transaction realization. Combining the two, marketing can be completed within WeChat ecosystem.

II: offline scanning code

Offline code scanning is one of the fastest drainage methods for Mini programs. Merchants can combine QR code with marketing activities to attract users to actively scan code.

Form the mode of "Mini programs-payment," perfectly link offline scenes and online services, conform to the characteristics of fast consumption and ready-to-go, and improve offline service efficiency.

3: Community Sharing

There are mainly two kinds of chat Mini programs and group Mini programs, which display the preferential activity information of merchants to users at the first time, and users can participate in it after clicking, realizing quick customer acquisition. Through mutual recommendation among strange friends within the group and consumption stimulation, word-of-mouth marketing can be realized and rapid fission can be realized.

IV: Mini programs nearby

The geographical location of Weixin Mini Programs (Mini) comes with it. After the merchant opens the function of "nearby small programs" in the background, customers within 5- 10km nearby can search for the store small programs set by the merchant, and users can enter after clicking.

Help merchants display Mini programs at designated places quickly and with low threshold, so as to be easily found and used by surrounding users, and quickly cultivate users 'usage habits.

The combination of "big scene + small scene" makes the service scene of Mini programs more detailed, activates online and offline fragmentation traffic, sets different service categories and status information display, increases the exposure of Mini programs, and attracts users to consume quickly.

About "what are the skills of Mini programs operation promotion" The content of this article is introduced here, thank you for reading! I believe everyone has a certain understanding of the knowledge of "what skills do you have in the operation and promotion of Mini programs?" If you still want to learn more knowledge, please pay attention to the industry information channel.

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