Shulou(Shulou.com)06/02 Report--

In 2019, social e-commerce has become a hot topic of Internet e-commerce. The emergence of each new outlet will always affect a large number of people who want to share in it and find their own marketing methods. From this trend, we have to admit that social e-commerce is the current trend.

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The emergence of social e-commerce has formed a huge user system, using social tools and fans to do social interaction to assist the sale of goods. Social retail e-commerce formed through the ecology of Wechat is people-centered. Rely on the trust relationship between people to develop fission. But the two are now heading in completely different directions.

How to get a piece of the pie in social e-commerce, as for how to seize business opportunities, let's analyze the characteristics of social e-commerce.

Social e-commerce covers a wide range. In a broad sense, social e-commerce includes third-party shopping guides and proprietary malls, while in a narrow sense, social e-commerce is generally divided into guided social e-commerce through social functions such as social, word-of-mouth, interaction and sharing. E-commerce based on content sharing, such as Xiaohongshu, Mogujie, group shopping, pinduoduo, JD.com, and so on.

1. The concept of new retail for social e-commerce

Social e-commerce shopping guide comes from third-party Taobao, JD.com and other large e-commerce platforms, merchants give rebates and coupons, with the help of social software to promote and attract fans. It can be understood as social tools and scene enabling retail, which is a new retail model which takes individual natural person as a unit to trade goods and provide services through social tools or scenes. This kind of model generally integrates multiple categories and brands in the supply chain, develops online distribution stores, and recruits a large number of individual shopkeepers. 2. Individual sharing economy

Social e-commerce is a personal sharing retail service platform, it has been said that users can use social software to share beauty makeup, mother and baby, health food and other products. A large number of diffusion of commodity information through social relationships to increase the exposure flow of goods, the end consumers see that the commodity information is placed on and placed on the order, and the third party completes the distribution and sale, and after the completion of the order, the shopkeeper gets the profit from the commission. 3. Community group purchase

Today, the cost of online traffic is getting higher and higher, the "community group purchase" model with low comprehensive cost, traffic dividend and mutual trust among neighbors is on the rise. The mainstream mode of community group purchase is to take the community as the node. Online community building, offline delivery, platform to provide supply chain, logistics warehousing and after-sales support, with the help of social forces to sink users. And through low-threshold promotion activities to cater to users' greed, show-off, excitement and other psychology to help users lock in to sell some universal, cost-effective products, so as to achieve the goal of sales fission.

For social e-commerce, there will be more models for future development. The fission of low-cost users of private domain traffic makes major e-commerce platforms seize traffic. At present, it belongs to the dividend period of social e-commerce. Friends who want to start a business should use fragmented time to try and learn to layout in advance.

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