Shulou(Shulou.com)06/02 Report--

Editor to share with you how to do a good website operation, I believe that most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's learn about it!

After the website construction is online, whether it needs to be promoted or not, when asking this question, it was almost an affirmative answer two or three years ago, but now, I dare not jump to a conclusion, because the positioning of the website is different, the marketing strategy is also different, and the change of the Internet is also astonishing. Up to now, almost any company has its own website.

I once worked for a talent recruitment company for a period of time, about six or seven years ago. At that time, the recruitment company did not have a website, while a competitor next to it had a website. "Let's go to a website, too!" Once gave this advice to the company boss, "of course we should go online, but we should be a large portal like 51 job!" The boss said with a look of fascination.

Less than a year later, the talent company closed down because of poor operation, and there was naturally no sign of the portal like 51 job. So at this time, the competitor with the website must be very strong! Incredibly, the talent service company with a website also died in a larger talent service company with a certain background.

From this little thing, we can sum up the experience that the website cannot dominate the market, and if your physical store does not do well, the website may not bring much business, especially when only one is needed in the market. it is difficult to change this trend with or without websites.

Taobao gave birth to a miracle, but what does Alibaba do now? Let's take a look at the recent news that Taobao is doing global shopping, Taobao in rural areas, and "global shopping". Jack Ma even promised Tepland to create 1 million jobs for the American people. The greatness of Taobao is precisely that it continues to extend outward, expand its own field, get more users, and create its own ecosystem, of course, which is centered on the website.

If the website is regarded as a pyramid system, Taobao, JD.com and portals stand high above the pyramid, while thousands of websites are at the bottom of the pyramid. There are a variety of reasons for their existence, but it must be admitted that an enterprise must have a website. As for whether the website can be marketed, it depends on nature!

Now, the website for enterprises, should be like the air, indispensable, but it may not be able to bring benefits. Some people say that since it is something like air, it is difficult to create value, but in fact, there are many people who specialize in selling air, such as companies that make all kinds of gases. From this point of view, the future profitable websites can only account for a small part, a very small part!

So, we can position the website like this, at the beginning, when the search engine is very powerful, a website relies on the search engine, SEO optimization, promotion, even if it is a joke site, it can also gain a lot of benefits by virtue of the traffic, but now, the search engine in the strong social media, the market is constantly shrinking, the site that makes money by traffic has no market!

So, you need to treat the website like this, if you can't make money by traffic, then it will be tied up with the real economy and exist as a tool for propaganda. To say the least, many Internet companies that have sprung up suddenly have advertisements flying all over the sky. The website has only been online for a few months, but it impressively adds the word "shameless" to Baidu's search engine, and "shameless" ranks first. This makes those small websites that have worked so hard to optimize for years without being on the front page.

Therefore, for websites, do not deliberately "worry about new words", and do not be confused by marketing websites and e-commerce websites. When you keep a normal mind and really need it, you will naturally find a way to optimize it. If you just follow the trend, it is to "die" with your own money.

In short, the website is indispensable, and how to treat the website needs to be rational!

The above is all the contents of the article "how to run the website well". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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