Shulou(Shulou.com)06/02 Report--

With the economic growth and the upgrading of consumption, tourism has increasingly become a rigid demand of people. More and more "new tourism population" have entered the tourism consumption market, which has led to the rapid growth of hotel accommodation consumption. Tourism consumption satisfies people's yearning for a better life. As an Internet platform, we hope to continuously improve the convenience of users in the process of tourism consumption by virtue of scientific and technological innovation and attentive service. Let users stay in the hotel every night can have a better booking experience.

In "Meihao Hotel" Mini Program, users can match the Meihao Hotel membership level with their own Alipay membership level, book rooms at the hotel membership price and enjoy exclusive membership rights. " Meihao Hotel "Mini Program" is a "hotel direct marketing platform" jointly created by Shanghai Pantu Network Technology Co., Ltd. (hereinafter referred to as "Pantu") in conjunction with Alipay and Meihao Hotels Group. it is a direct marketing platform to optimize and operate the hotel on the existing interface of Alipay.

Meihao Hotel has many exquisite business travel chain hotel brands, such as Meihao, Lizhi, elegance, Meihao and so on, which brings together professional R & D advantages and experience, creates original Chinese-style humanized hotel service with unique product model and management, and wins strong core competitiveness. it has more than 170 stores in camp and to be opened, including Shanghai, Guangdong, Shenzhen, Tianjin, Jiangsu, Zhejiang, Shandong, Henan, Shaanxi, Ningqing and other 42 provinces and regions.

Pantu, as the bridge between Meihao Hotel and Alipay membership system, is Alipay's technical service provider in the hotel field, providing services such as breaking through the membership system, developing Alipay Mini Program, developing card package functions, and so on.

Why did Meihao Hotel launch Mini Program?

The reason for Meihao Hotel to launch this Mini Program is very simple, that is, it hopes to transform its members. Second, Meihao and Pando directly connected system, transparent enough to have room price control. What Mini Program achieves is only the follow-up centralized distribution of traffic, which is an attempt of data application, and the core cooperation is the intercommunication between hotel members and Alipay members.

Mini Program's help to Hotel Business

After users receive the hotel group membership card in the "Meihao Hotel" Mini Program, their Alipay membership information will be matched with the hotel group CRM membership information. Mini Program booking can support hotel direct sales, while life account is connected to the content marketing account of Meihao Hotel, which can push all kinds of promotions and interactive activities to users. It can be said that Mini Program has opened the closed loop of reservation-service-content marketing. The consumption data accumulated in Alipay can help the hotel to analyze potential users, to a certain extent, facilitate the hotel user management, thus more accurate marketing. There is no doubt that with the joint marketing efforts of both sides, Meihao Hotel will be able to bring a lot of member traffic on Mini Program with lower conversion costs.

Mini Program adopts an automatic account-sharing mode, in which the group's Alipay account uniformly collects the money users make for hotel reservation, and then divides the account to the Alipay account of each store in real time according to the pre-set sharing rules. When it comes to customer cancellation of orders, it can also be returned automatically according to the original route, which is very convenient and efficient, saving a lot of manpower and time.

Automatic account sharing has brought great convenience to the hotel, especially a qualitative leap in financial efficiency. Before use, the group finance needs to export and check the last month's data statements of each store at the beginning of the month, and only after the check is completed can it be transferred to each store one by one. Detailed and tedious work requires a lot of manpower and takes considerable time to complete. Each store can only get the order amount of last month this month, and the capital turnover rate is low. Now, with automatic account sharing, the financial staff only need to check the accounting data with each store and complete the invoice action at the beginning of the month. The payment settlement is automated and human errors can be avoided. Each store can get the order amount in real time, which improves the cash flow.

Let's take you to know the special features and interface of Mini Program.

[Mini Program-Hotel Reservation]

The hotels on the platform can be sorted by location, time, location / business area, price / star. From the point of view of the user side, it is similar to a small hotel OTA in Alipay, but in fact, there is an essential difference between the two. First of all, all the order data in Mini Program are synchronized with those in the hotel group APP and the official Mini Program; the rights that members can enjoy on the hotel's official website can also be enjoyed in Meihao. And Pando does not charge a commission, and the user's payment goes directly to the hotel. Among the passage fees paid by the hotel to Alipay, Pando draws 2/1000 to 3% of the commission points.

The hotel sorting rules in Mini Program follow the membership logic, that is, the relevant hotels are displayed first according to the user's membership and collection of rooms. The hotel's own direct marketing system and departmental team can support this product. What Alipay wants to build for the hotel is always a direct sales scene, which is not a product with OTA gene.

[Mini Program-member rights, voucher package]

In the "Meihao Hotel" Mini Program, the membership levels are divided into Poca, Gold Card and Platinum Card, corresponding to Volkswagen and Gold, Platinum and Diamond respectively. At the same time, registration as a member can also enjoy 90 yuan registration gift package, free morning and afternoon tea, welcome fruit, points rewards and other member exclusive rights, users in the official website to book the courtesy, points, can enjoy in Mini Program.

At present, "Meihao Hotel" Mini Program has opened a sesame credit stay. Users can book a room through Mini Program before arriving at the store. When you arrive at the store, the user directly reports the mobile phone number, and the front desk inquires about the credit order, and then you can apply for free check-in. Users do not have to pay any fee to get the room card. When you check out, the user can leave after handing over his room card to the front desk. When the front desk completes the checkout of the order, the system automatically deducts the corresponding room fee from the credit line.

Under normal circumstances, staying in a hotel needs to go through various procedures, such as deposit, settlement and rounds, which is tedious and time-consuming. But the use of credit living, issuing orders free of payment, to the store to enjoy three exemptions, leaving the store without queuing up to dump the card to leave, convenient and fast. In addition to Credit residence, Mini Program will soon launch marketing tools such as collecting courtesy, light members, flower stages, and so on. I believe that the launch of such marketing tools will also be of great benefit to Mini Program.

Which products does "Meihao Hotel" Mini Program use to create its own Mini Program? Cloud resolution load balancer SLB proprietary network VPC CVM ECS cloud database RDS-Mysql cloud database-Redis content distribution network CDN network file storage NAS stress test platform PTS and so on.

In the process of business software development, many products and related API on Alipay open platform are used, including Mini Program, life number, payment, membership, marketing, card coupons, accounting, sesame credit, service market, map and other API.

Prospect

"Meihao Hotel" Mini Program is an increment for the brand, helping Meihao get new users, core fans and improve production efficiency. In the future, "Meihao Hotel" Mini Program will be launched in a number of Ali ecological platforms, such as Gao de, Barley, Tmall and other Aridoduo. Mini Program as a bridge between users and offline, with the formation of user habits, the use of frequency and the average duration of user use is an inevitable trend. All in all, the development trend of "Meihao Hotel" Mini Program can be expected in the future.

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