Shulou(Shulou.com)06/03 Report--

Mini Program has been moving constantly recently, and the market repercussions are extremely strong every time a new function is released. Mini Program has more obvious advantages in terms of entrance and traffic than other marketing tools or malls. Now we have launched Mini Program, such as group buying, second-level distribution, bonus mall and so on. Whether store users or enterprise merchants, they can effectively increase the channels of receiving orders and expand the entrance of traffic through Mini Program.

What is the unlimited license of Mini Program and what permissions does it have:

1. There are hundreds of templates from various industries in the authorized background, which can be directly docked to generate Mini Program.

2. All of them are directly uploaded to the public platform for verification and use without typing the code.

3. The cost is low, there is no need for pre-storage, unlimited docking is purchased at one time.

4. Simple and convenient, easy to make.

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A more valuable Mini Program explanation

1. O2O service Mini Program

Take restaurants as an example, it is relatively impractical for them to make an app, but now consumers only need to scan the QR code to access Mini Program and immediately see the menu, thus completing orders, shopping and other transactions. Not only that, but also retain user information after consumption, which is equivalent to directly docking the membership system to merchants, and then through easy understanding of users' consumption habits and preferences, targeted recommendations, induced purchases, member concessions and so on.

2. Official account + Mini Program

For self-media, the way of playing Mini Program is far beyond our imagination.

First of all, there are more possibilities for the realization of official accounts. In addition to posters, it is also possible to use Mini Program to carry out education and training; using programs to replace H5 for marketing is also a more feasible model. It is worth looking forward to, the official account + Mini Program to do e-commerce, originally many official accounts do e-commerce cash, with Mini Program is more convenient for the official account.

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On the other hand, the enterprise account can use Mini Program as an entrance and then direct traffic back to the official account.

3. Tool Mini Program

The applicable scenario for Mini Program tools should be "rigid demand" and "low frequency". When users do not install App and do not want to install APP, but want to experience online booking, do not want to queue up, and do not want to pay cash, tools Mini Program can exert its great value. For example, users who do not install APP at the bus station and hotel front desk can also achieve their goals through Mini Program.

4. Life service Mini Program

Although life service Mini Program is very similar to tools, the Mini Program application scenario of life service is richer.

The frequency of use will also be higher than that of tools, and the main feature is "timely". When users want to know the weather today, the road conditions at the moment, and the time of the next bus, they will have a desire to open Mini Program.

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Here's the "little value" of Mini Program:

I. from the perspective of users

For users, Mini Program touches places that PC pages, official accounts, H5 and APP cannot touch. Generally speaking, Mini Program was born to help users solve some special needs. For example, Mini Program can give full play to its value when users do not have time, want to control the memory space of their phones, or do not want to go under their APP.

1. When using rigid demand for low-frequency services. Mini Program has lowered the threshold for the use of low-frequency service APP. Open Mini Program when you need it, and turn it off when you are done. It won't take up the phone's memory all the time, and you can delete it if you don't want to use it. This feature of leaving after use is just to meet the needs of users when using low-frequency service APP, such as opening Mini Program when you want to buy a ticket, closing it after buying a ticket, and opening it again when you need to use it, so as to prevent APP from taking up memory in the phone all the time but rarely used.

2. When using offline services. The offline value of Mini Program is worth paying attention to, because the demand of users' offline consumption is "fast", "flexible" and "leave after use". For example, to order in a restaurant, you only need to scan the QR code to access Mini Program, and you can order immediately. You don't have to download APP, follow the official account, or wait in line for waiters in the restaurant. At the same time, the loading speed is faster than H5, and the payment method is more convenient than H5, which can be said to be a convenient way for users.

3. When meeting the personalized needs in a special situation. Personalized demand may only last for a short period of time, and for this short period of time to download APP often makes users feel tired, for example, everyone must have such an experience, want to see this movie today, the next player, tomorrow want to see that movie, and then another player, then if you use Mini Program to watch movies, you can perfectly switch, without having to play the next bunch of video players in the phone.

2. APP Angle

Combined with the value of Mini Program to users, Mini Program has both good and bad for APP, we classify it. (Mini Program development, Mini Program source code, unlimited authorization background cooperation consultation)

1. Mini Program is a good thing for APP, which has not yet developed for low-frequency use, because it provides cheaper and easy-to-use resources to reach millions of mobile users. Because for these enterprises, either they can't have their own APP anyway, or there is APP but there are no waves, and the frequency with which APP itself can be used is relatively low, and if they use Mini Program, it will increase user time and marketing opportunities, first use Mini Program for marketing, attract some users, and then drain it to APP, so Mini Program is not a blow but a valuable platform for them.

2. For high-frequency users of APP, although they are not worried about being uninstalled, they need to weigh the loss of marketable and high-experience user time against the benefits of one more channel, because no one knows whether Mini Program will become their channel or that they will marry Mini Program.

3. As for the mezzanine in the middle, that is, the frequency of use is average, Mini Program may be a huge blow to simple, tool-like APP. As mentioned above, the scenario applicable to Mini Program is "low frequency", "service" and "rigid demand", so Mini Program is likely to rob users of this kind of APP.

Third, offline merchants' point of view

For businesses, a large part of the value of Mini Program comes from accurate diversion of large users to businesses, but also can easily provide merchants with information such as user preferences. And according to the Mini Program team, there will be some new adjustments to Mini Program over a period of time to open up more scenarios and lower the development costs and barriers for access. For example, users can find nearby Mini Program in the "nearby store" in "Discovery-Mini Program", so that users can more easily see what Mini Program is nearby, and for merchants, the passenger flow brought by Mini Program will be even greater. Then some people think that most of the value of Mini Program is hidden "offline", which is not without reason. (Mini Program development, Mini Program source code, unlimited authorization background cooperation consultation)

How does Mini Program operate?

Even if you have a Mini Program, how do you operate it? I believe this is a question that many people are thinking about. Get customers (Mini Program development, Mini Program source code, unlimited authorization background cooperation consultation)

Using Mini Program multi-entrances and multi-channel coverage, the entrances to Mini Program are: offline QR code scan, search page search Mini Program, official account related Mini Program, official account custom menu jump Mini Program, friend dialogue bar and group sharing, discovery page "Mini Program" column, long press QR code to enter Mini Program, nearby Mini Program and so on.

For offline physical stores, the important channel is to scan the QR code, which combines promotion with the store, and through resource promotion to develop users, such as offline educational institutions, you can put the QR code in the enrollment poster, just scan the course, or attend the course for free.

Increase retention rate

Only it is of little significance to obtain user information, activating and retaining customers can achieve the purpose of transformation. At this time, Mini Program merchants need to consider through activities to enhance user activity and stimulate purchase. The life cycle of users is roughly divided into three nodes: potential user period, active user period and silent user period. Different user nodes should use different modes of operation. Marketing tools can make use of card packages and membership cards, coupons, seconds kill, points, stored value, collection functions provided by Mini Program development tools, and merchants can send template messages to users who have received the service. users can contact customer service in Mini Program.

Fission propagation

Fission communication is an extension of the operation after the rise of social networks, creating a new round of spiraling access for users. For Mini Program operators, it is necessary to encourage sharing in various ways to achieve users'"bringing the new with the old", such as accurate forwarding by groups and friends, so as to share Mini Program pages, not Mini Program directly. For example, I share a valuable Subscription account article suggesting that you pay attention to it in the same way as sharing Subscription account's business card directly with you. (Mini Program development, Mini Program source code, unlimited authorization background cooperation consultation)

Excellent Mini Program, in the ecology with self-fission, self-operating attributes, only their own Mini Program to meet the needs of users, the user base will soar because of this word-of-mouth marketing.

Mini Program is a means of operation and promotion, do not isolate it, there are too many possibilities for the combination of Mini Program +, such as APP, official account and so on. The market of Mini Program is gradually opening up. All industries must grasp the flow tuyere and take every step of routine operation before they can seize the opportunity. Mini Program e-commerce version already involves e-commerce, catering, information, enterprises, hotels, education, cars and other seven sections. In the future, we will provide more industry solutions, welcome like-minded entrepreneurial partners to join us to explore the future path of Mini Program.

A person can walk fast but not for a long time, a group of people may walk slowly, but must be able to go further.

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How to do a good job in network marketing

(understand users' search habits and grasp users' living habits)

Nowadays, there are so many methods of network promotion that some enterprises are particularly confused when choosing network promotion. We all understand that promotion must be done, but how to do a good job is the most important. In addition, the methods of network promotion are the same. In fact, everyone is talking about it, but there are really few who have done a good job. Why? We have a better understanding.

I wish our vast number of small and medium-sized enterprises in the mobile Internet era through accurate, efficient and appropriate promotion to help enterprises to prosper and make a lot of money! (Mini Program development, Mini Program source code, unlimited authorization background cooperation consultation)

You can not only make a separate Mini Program for your customers, but also let your customers settle in your Mini Program platform, which is powerful. Welcome to consult.

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