Shulou(Shulou.com)06/01 Report--

In this article, the editor introduces in detail "how Wechat hotels use Mini Program to get traffic". The content is detailed, the steps are clear, and the details are handled properly. I hope this article "how Wechat hotels use Mini Program to get traffic" can help you solve your doubts. Let's follow the editor's train of thought to slowly deepen, together to learn new knowledge.

1. The official provision of Wechat:

1. Search Wechat.

Mini Program shows its position very high in the search results, only after the official account. And some search terms that do not have the relevant official account, Mini Program can rank first in the search results and get huge traffic.

Tip: pay attention to the naming of Mini Program, good names are easier to find.

① if your brand is already well known, use the brand name.

② if your hotel is in a tourist destination, the name of the tourist destination will be included in the Mini Program name.

③ if the names of your official account and Mini Program on the Wechat public platform are unique and belong to the same subject, then they can have the same name to facilitate your fans' search.

2. Nearby Mini Program

In the Mini Program entrance in Wechat, there is a "nearby Mini Program" that clicks to show the Mini Program in the 5km area around the user. In this nearby list, Mini Program is shown by distance, and the nearest one is shown first.

Tip: the sooner you set up Mini Program, the better.

The score of each Mini Program will be displayed in the nearby Mini Program. However, Mini Program has been online for a short time, and the score will not be displayed if there is not enough evaluation. Tourists generally tend to choose Mini Program with scores. From this point, the sooner you do Mini Program, the better.

3. Use the official account to guide the flow.

Before the advent of Mini Program, hotel merchants generally used Wechat official accounts to do business. Many merchants want to lead fans of the official account to Mini Program, and Wechat officials have also provided three more convenient ways to help merchants drain the stream. The details are as follows:

① official account is associated with Mini Program.

② official account custom menu, add Mini Program link

③ insert Mini Program card in the official account article.

Tip: how to set up these three ways, there are many related tutorials on the Internet, you can search to see.

4. Mini Program advertising

This refers to the use of Mini Program advertiser function to set up. At present, Mini Program advertising is CPC deduction mode, that is, users click on the ad will be deducted. The deduction starts at 0.5 yuan.

Advertising requires a higher cost, so hotel enterprises with sufficient budget are advised to try. Small miniature hotels are not recommended to try.

Second, hotel merchants expand on their own:

1. Fission distribution

Distribution simply means that tourists share the product, and after others buy it, the tourist gets a commission. This way can help Mini Program get huge traffic and develop a large number of users.

Although the distribution model hotel needs to pay commission, it still saves a lot of cost compared with advertising. Distribution function is also a regular function of Mini Program on the market, whether the hotel is looking for custom development, or directly buy template Mini Program, the cost of doing a distribution function will not be too high.

2. Moments and WeChat group poster advertisements

Make exquisite and attractive Mini Program posters and promote them in customer base, industry group and moments. It can be said that there is no cost in this way, as long as the merchant moves his finger. It is also one of the most commonly used drainage methods for hotel merchants.

Of course, the range of people covered by merchant publicity is very small, so you can do some activities to allow users who come to the store to share their moments and contact customer service to get small gifts.

3. Paste the QR code in the physical store

Post Mini Program QR code at the front desk of the hotel, or post Mini Program posters outside the hotel to inform users that it is more favorable to scan the code in Mini Program to place an order. Ordinary users will use Mini Program, and traffic is naturally attracted. This is also one of the most common ways for hotel merchants to attract traffic.

4. Make full use of marketing tools to invigorate traffic

The hotel is a low-frequency consumption scene, even if the service quality is good, cost-effective, customers are willing to secondary consumption is still relatively few.

At this time, you need the help of marketing tools, such as coupons, points, discount coupons for members, and so on. In different time periods, such as working days, weekends, holidays, hotel anniversaries, members' birthdays, etc., use different marketing strategies to stimulate members' secondary consumption.

After reading this, the article "how Wechat hotels use Mini Program to get traffic" has been introduced. If you want to master the knowledge of this article, you still need to practice and use it. If you want to know more about the articles, welcome to follow the industry information channel.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.