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This article mainly explains "is there room for the development of e-commerce in Mini Program?" the content in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "is there room for Mini Program to develop e-commerce?"

1. Mini Program insists on "decentralization" to encourage the fine differentiation of the e-commerce market Mini Program has always taken "decentralization" as the development goal, prudent management of traffic entrances, and no official Mini Program store. This means that it is very difficult for e-commerce Mini Program to form a dominant and complete monopoly.

At the same time, the field of e-commerce that the giants enter is mainly concentrated in the field of integrated e-commerce and fashion e-commerce, while agricultural trade e-commerce, food e-commerce and pharmaceutical e-commerce still have room to move in.

2. In the future, the game of e-commerce Mini Program will be more personalized, and the subdivision of plug-in sharing development as the mainstream industry will inevitably lead to the growth of the demand for personalized marketing strategies. The fixed templates provided by the centralized e-commerce platform are stereotyped. Can no longer meet the differentiated marketing needs of Mini Program e-commerce merchants.

The Mini Program plug-in function launched by Wechat in March this year, as well as the Mini Program plug-in platform opened immediately by Mini Program service providers, is in line with the development trend of the Mini Program market. The mode of shared development is used to solve the different marketing needs of Mini Program e-commerce merchants.

On the Mini Program plug-in platform, developers can redevelop the existing functional components provided by instant applications, such as group purchase, seconds kill, membership cards, coupons and so on, and embed them into Mini Program in the form of plug-ins. In the future, Mini Program plug-ins in various vertical segments of the industry will become an important supplementary form in the development process of e-commerce Mini Program, and the e-commerce Mini Program market will be more diverse.

3. The market for Mini Program e-commerce is larger. Wechat has a total of 1.04 billion monthly active users. Compared with Taobao's 500m users, its overwhelming advantage lies not only in the simple number of users, but also in the breadth of its coverage.

Although Taobao has basically covered the active users of mobile payments, it seems difficult to further expand the scope. Users under the age of 18 and over 55 with weak mobile payment ability are two-tier groups that are not easy to reach by Ali. For Mini Program, there is still a lot of room for expansion in Wechat ecology, and the coverage of the population is still a long way from saturation.

4. Mini Program e-commerce is in this environment, springing up like bamboo shoots after a spring rain. Under the situation that the traditional e-commerce market is already mature, it has found a new breakthrough through social communication, shaking the position of the traditional e-commerce platform App.

In addition, Mini Program e-commerce will be extended to more areas, and the e-commerce model combined with tools and games Mini Program may become its new development direction.

Thank you for your reading. The above is the content of "is there room for the development of e-commerce on Mini Program?" after the study of this article, I believe you have a deeper understanding of the question of whether there is room for the development of e-commerce on Mini Program. The specific use also needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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