Shulou(Shulou.com)06/02 Report--

This article mainly introduces "how to understand SaaS". In daily operation, I believe many people have doubts about how to understand SaaS. The editor consulted all kinds of materials and sorted out simple and easy-to-use operation methods. I hope it will be helpful for you to answer the doubts about "how to understand SaaS"! Next, please follow the editor to study!

I. Product research and development

It is often heard that big customers want to privatize deployment and customize development.

My advice is:

1. Research and develop big data platform products, turn costs into benefits, and solve the needs of customers' privatized deployment. The message queue middleware is used to synchronize the data to the private server designated by the customer in real time. Of course, this requires that the client's server side also needs to install a set of standardized message middleware receiver and data storage platform. As for how to mine and analyze the data after the data is stored on the customer's local server, it requires the customer to buy other big data analysis products deployed by privatization. you don't sell big data analysis products that are privatized.

2. Research and develop the Open API open platform, which is available free of charge, which is convenient for partners to engage in integrated development. Give priority to opening the interface with the four major ERP manufacturers (SAP, Oracle, USU, Kingdee), and then open the interface to the five major OA manufacturers (Pan Micro, Zhiyuan, Lanling, Nail, WeCom). In addition, you also need to open a set of standard interfaces to facilitate docking between the systems of the four major ERP manufacturers and the five major OA manufacturers. This is the same as the Ali door system, I do not care what messy software you use, I publish my interface, my interface is stable, as long as it is connected in accordance with my interface, my internal processing will be smooth again.

3. When it comes to custom development, isn't it fragrant for Ali to build a platform with no code and low code?

Think of a customer who often mentions the so-called custom development.

Query and report (solved through big data platform cloud)

Integrated development (solved through the Open API open platform)

Extended development (solved by a low-code platform without code)

Performance optimization (solved by SaaS continuous operation and maintenance)

The most difficult thing to solve is the existing product code, customers have to customize the modification, this is the real custom development. This is a challenge for the architecture of product development, which requires multiple dimensions of product managers and application architects: that is, which points of this feature will vary from customer to customer. Then, these points should be reserved for Open API in order to do plug-ins. This solves this problem through the plug-in market.

II. Sales and pre-sales

To make a product, you need to have a clear target customer base positioning and portrait, you can not make all customers satisfied.

So the target customer group is divided into three levels, divided into too many levels will make sales and pre-sales chaos, but also make product design chaos.

Three subdivided groups, what is the key TOP 3 demand of each subdivided group, which is the key to doing customer portraits.

What is the implementation point of the product for the key TOP 3 demands of each subdivided group?

Form a standard speech and make a good video recording. To marketing, pre-sales, sales, one by one training, practice, guidance, examination certification. Whoever does not pass the certification will not be able to work.

If it is not these three subdivided customer groups, not the customers in the TOP needs of 3x3, do not touch it.

Enterprises make money by brand premium, scale / market share, not by customers.

III. Implementation and training

The implementation cycle is generally split as follows:

1. Business process carding: this is actually accomplished by independent consulting companies, independent consulting projects and independent consulting fees in Europe and the United States. There is no such independent market in China, so IT has to do it.

2. Data initialization: this often involves the discussion of data standards, the cleaning and correction of original data, and the upgrading of original data.

3. Function configuration: permission configuration, business switch parameter configuration and approval process configuration. In fact, these three things are convenient and do not take too long.

4. Development: integrated development, extended development, custom development, this is another process, but it really needs to be developed and verified before it can be put online, checked and accepted, and only then can it be paid back.

5. Test verification: UAT (user business process test), security test, performance stress test, compatibility test

6. Training: lectures, exercises and guidance, certification

7. Launch: pilot operation, reconciliation, checkout

8, expand the scope of use: the use of the population to expand, the use of function points to expand

Among them, the most effort here is the first two links: business process carding and data initialization.

My suggestion is to use the power of SaaS operation. I'll talk about this solution later.

In addition, I have a suggestion, that is to turn the cost into income, turn the training certification into a business, and put it to the training certification ecological partner. Do not put the training into the implementation link, but separate the training link and the training cost. Now that you are independent, you must have an independent training department that specializes in training course development, training lecturer training and certification, training partner development, and KPI assessment of training revenue.

In this way, the implementation is really turned into implementation, that is: project management, functional configuration, promotion online.

IV. SaaS operation

One of my ultimate missions to SaaS Operations is to put it into practice.

Personnel in SaaS Operations should be able to:

Burying point

Analysis data

Make a template

Make standard data

Make an automated script

SaaS Operations personnel constantly observe the implementation staff and customers, and often initialize or change what configurations, templates, and data, so these things need to be done by SaaS Operations personnel. Templates, standard data and automated scripts are made by people from the SaaS operations department, which can be classified according to customers' industry and customer segmentation. It will be built into the SaaS product later. If there is something SaaS operators can not do to optimize, then feedback to the product research and development department, optimize in the product development process. Anyway, it is SaaS, a set of code and a version, the ownership and operation of the code are owned by itself, and the product research and development is continuously optimized and launched continuously, and there is no need to engage in the routine of two versions of this traditional software a year.

As soon as each new customer is implemented, there is no need to do business process carding, demand discussion, data standard discussion. The backbone of the customer's business department first works with the implementation staff to select the templates and data of these standards. Fine-tune on top of these standards. In this way, the work to be implemented will become more and more standard and less and less in the future.

At this point, the study of "how to understand SaaS" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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