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This article mainly introduces the relevant knowledge of "how small and medium-sized enterprises choose Mini Program and app development". The editor shows you the operation process through an actual case. The operation method is simple, fast and practical. I hope this article "how small and medium-sized enterprises choose Mini Program and app development" can help you solve the problem.

Which is better, Mini Program or app custom development?

These two kinds of auxiliary tools are both designed to help businesses operate, but they have different development directions, such as Mini Program Mall's advantages such as lightweight and convenient operation, Mobile APP can operate independently for merchants and establish a brand image. There are advantages and disadvantages between the two, but as a small and medium-sized enterprise editor suggested that it is better to do Mini Program, because the development of APP software requires a lot of costs. Let's make a detailed analysis by the editor.

1. Low development cost and short development cycle

It is often suggested that businesses choose small and medium-sized program processes instead of APP, because the advantages of small and medium-sized program processes are first reflected in the development cost. In the development cycle, the average development cycle of a Mini Program is 2 weeks, while the iOS/Android dual service platform APP generally must be 2 months. As the development cost that businesses are most concerned about, even if it is developed and designed by a third-party service provider, it will not exceed 20, 000 yuan, and the cost of an excellent APP will also exceed 10, 000 yuan.

2. Low cost of customer acquisition.

After the development and design of Mini Program and APP, merchants are most concerned about the cost of customer acquisition. After all, there are no customers, everything is empty talk.

The purchase conversion rate of Mini Program is twice as high as that of the original ecological application. Among them, the cost of one customer acquisition is 1 / 15 of the cost of the application software, and the payment conversion rate is very high. On average, an old customer can generate two new users, and the new cost is much lower than APP.

3. Ease of operation

In terms of free download and installation, Mini Program eliminates the complicated installation process of APP. At the level of access methods, there are already more than 40 multiple browsing modes for small and medium-sized program processes, all of which must be easily set. At the user experience level, because Mini Program and application software scenarios are inextricably integrated, it is very easy for customers to make the first order information, feel the products and services, and lay the foundation for cycle time change.

This is the end of the content on "how to choose Mini Program and app Development for small and medium-sized Enterprises". Thank you for reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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