Shulou(Shulou.com)06/01 Report--

Yunlian pioneered a three-dimensional all-round multi-angle orientation system

Help advertisers understand the effectiveness of advertising

Accurate targeting is one of the main marketing tools used by marketers today, and it is also obvious to improve advertising effectiveness. Taking the media target of Shanghai target audience female aged 25 to 44 years old with 3+ arrival rate of 30% as an example, according to the calculation results of AdCross, the cross-screen intelligent advertising platform of Yunlian Media, the click rate can be effectively increased by more than 3% by adopting geographical orientation; Further adding Urban area orientation on the basis of geographical orientation can effectively increase the click rate by more than 6%; At the same time, adding Urban area orientation and business circle orientation can effectively increase the click rate by more than 10%.

Recently, AdCross system, China's first user-based full-scene digital marketing platform company, announced that it took the lead in realizing "regional positioning systematization." Advertisers can simultaneously carry out regional targeting, Urban area targeting and business circle targeting by using AdCross system, achieving the trinity effect.

Since its launch in 2014, AdCross system has continuously provided advertisers with geographical orientation, Urban area orientation and business circle orientation advertising delivery mode, monitoring and evaluation of delivery effect. This time, AdCross system integrates geographical orientation, Urban area orientation and business circle orientation at one stroke, forming a brand-new stereo orientation system, becoming the first enterprise to adopt this system in China.

The integration of "geographical orientation, Urban area orientation and business circle orientation" will effectively improve the speed and efficiency of advertisers controlling advertising effects and help advertisers improve the accuracy of adjusting advertising strategies.

In order to make up for the deficiency of "regional orientation systematization," we have added custom business circle function in the latest version of AdCross, which makes this system more complete and comprehensive, covering all regions of the world, and truly realizing the development direction of geographical location globalization.

This "systematization of geographical orientation" is another solid step forward in AdCross 'exploration of geographical orientation. It is believed that in the near future, Yunlian Media, China's first user-based full-scene digital marketing enterprise, will integrate and optimize resources with objective data and innovative technology to help advertisers reduce marketing costs and make advertising activities more transparent and efficient.

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