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Editor to share with you the benefits of the development of WeChat Mini Programs, I believe that most people do not know much about it, so share this article for your reference, I hope you will learn a lot after reading this article, let's learn about it!

1. Connect online and offline

You don't need to download Mini Program, you can scan it to achieve the basic functions of APP, and you can easily convert offline traffic into online traffic.

For example: I want to eat, and do not bother to go to the store, you can open WeChat Mini Programs search, the surrounding restaurants will appear on my screen, choose one to order takeout can enjoy a good meal.

I want to go to a restaurant with a good taste, but it usually takes an hour to wait in line. I don't want to wait in line. I can open WeChat Mini Programs to enter the restaurant and make an appointment. I can know exactly how long I will wait before I go to the store. Mini Program can be developed in many places, such as hotels, KTV, cinemas, milk tea shops and so on.

two。 Combine with self-media

The self-media here mainly refers to the self-media based on the official account of Wechat, which is closely related to Mini Program. The official account can be bound to 13 Mini Program, more importantly, Mini Program can be directly posted into the Wechat picture with the Mini Program code, and can be directly inserted into the "Mini Program page" into the Wechat picture.

What is the use of such a combination?

The biggest role of the combination of Mini Program and self-media is to help self-media realize, so how to realize it?

Let's first understand why it is difficult for Subscription account to realize from the media. According to statistics, nearly 90% of the revenue from the media comes from advertising, while e-commerce accounts for only about 10% of the revenue.

Why is it difficult to do Subscription account's e-commerce?

Because it is difficult to connect the goods with the content of Subscription account. Mini Program can be inserted directly into the article in the form of a Mini Program page, and you can directly set the product you most want to promote into the Mini Program page. Click Mini Program to buy something with a picture and truth.

As long as your copywriting is good, it is easy to form the perceptual consumption of users, and relative micro-stores will greatly increase sales. And in the past, the only purchase link for individual Subscription account could only be placed in "reading the original text" (because the personal number could not be verified by Wechat, external links could not be linked, and transactions could not be carried out). But with Mini Program Subscription account can bind to a certified Mini Program, can also achieve e-commerce cash.

The combination of Mini Program and the official account will greatly release the energy of the official account.

3. Upgrade traditional e-commerce

Sellers who do WeChat merchants, Taobao, and even JD.com and Tmall should study Mini Program carefully, not to mention who Mini Program stores can subvert, but at least Mini Program stores can supplement and upgrade traditional e-commerce.

From the two points of "connecting online and offline" and "combining with self-media" mentioned earlier, everyone can find that Mini Program has a strong transaction attribute, whether it is consumption in brick-and-mortar stores or on official accounts. Mini Program carries the transaction of goods, in fact, it is an e-commerce attribute. Once Fuzhou users form the habit of using Mini Program, the traffic entrance is very amazing.

I can imagine that one day in the future, when I want to go shopping, I will not only think of Taobao and JD.com, but also think of searching Mini Program for such stores around me. WeChat Mini Programs is bound to divert traditional e-commerce platforms such as Taobao and JD.com.

For WeChat businesses, Mini Program stores have a lot of norms, Mini Program with trading functions must be certified, and certification must have a business license, and Mini Program requires products on the shelves to be consistent with the business scope on the business license, so the products on Mini Program are more reliable than WeChat's products and can win the trust of users.

So, how to upgrade traditional e-commerce?

For pure e-commerce with no physical stores, those who do WeChat merchants, Taobao, JD.com and Tmall all suggest devoting a small part of their energy to doing Mini Program stores, while Mini Program stores must be combined with official accounts.

In addition to using the official account to get traffic, it is forwarded to address book friends and groups. After the Mini Program implanted in the picture and text of Mini Program is shared to the moments and other Wechat internal drainage. You can also obtain traffic through all kinds of online platforms with traffic and scan code drainage for offline related scenes, and so on. Moreover, according to Mini Program's keyword retrieval ability, the earlier Mini Program is online, the more likely it is to be retrieved.

4. Complementarity with APP

Mini Program is unlikely to replace APP, but at least 80 per cent of APP will use Mini Program to complement each other. Platform-based APP such as JD.com, 58.com and Meituan have developed Mini Program to complement APP.

The above is all the contents of this article entitled "what are the benefits of developing WeChat Mini Programs?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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