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How to set the keyword layout in the website? In view of this problem, this article introduces the corresponding analysis and answers in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible way.

Whether or not to give keywords to website layout

Writing this article today, and some webmaster guessed that if you don't set keywords, then the editor doesn't have to write this article, because it doesn't make any sense to write this article without setting keywords. Such being the case, we need to come up with a reasonable reason why we need to assign keywords to the website, no matter the Baidu algorithm changes too much, the keyword setting will never change, but it is not so important. As long as the search engine also provides keywords to us, then the surface keyword setting is still useful, otherwise the search engine will not remove the keyword setting for no reason. So keywords must be set.

Number of keyword settings

We first open the webmaster tool and the website tool, and query our domain name. We find that in the above picture, we find that in the optimization proposal, it is clearly pointed out to us that the title title can be set to 80 characters, no more than 80 characters. Of course, the query tools provided by webmaster home and love station network are slightly different from those provided by the official website, but this is only for reference. Let's first take a look at the keywords (keywords) webmaster tool recommends not to exceed 100characters, then we can draw a conclusion that the keywords of our website can be designed in any number of 100characters, that is to say, as long as the keywords we set are not more than 100characters, I have a case here, you can not follow my settings, I checked before. Some portals have set 15 keywords.

At the same time, I also see a website established 6 months weight 3, set 25 keywords, and in the keyword layout set the best is NetEase, NetEase basically set the keyword ranking is very high, large traffic. First of all, I would like to make it clear that there are several more webmaster tools than love standing on characters, so you can set 98 characters in the webmaster tool.

Let's take a look at the description (description) here describes our website, the description is a brief introduction of a website, you can write the company type, service, phone number in it, so the description can be written to us in 200 characters, remember not to set the description to be separated by the "|" sign as I do, as to why I don't explain.

Tool to analyze the difference of index

Stationmaster tool index analysis case 1

Case 2 of index analysis of love station tools

In the case, we look up the index of "online promotion". Case 1 gives an index of 97, while case 2 gives an index of 112, that is, the search gap is 15 people. So we take the average index of the two indices (112-97) * 2 = 104. Sometimes the index deviation is too large for us to decide to use, there is a suitable may be a page loading error, or did not refresh over, just refresh a few more times.

Screen suitable keywords

Keyword index screening: use our webmaster tool to query keywords related to the website industry, then select the predetermined keywords from the list, and then open a query page to query the predetermined keywords. Select the keyword index size that matches the site to set the website keyword, for example, we query and promote this keyword. Below, there will be a lot of promotion keyword indexes ranging from thousands to dozens. Find the promotion keywords related to our website, such as promoting the word online, and then query your selected keywords on the second page of the query keywords page. that is, the predetermined keyword, the query predetermined keyword will appear as follows

Here the index has a ranking, from the first 97, 52, 26, 9, these keywords, if you do is a very professional website, you can choose a higher index as keywords, the rest depends on how you handle it.

Identification keywords: in the webmaster group, there is a group of SEO black hats, that is, they like to brush the index, put the keywords without index on the key words with index to defraud customers, or swindle friendship links. However, in order to reduce competition, some webmasters put some non-index keywords up to cause some webmasters to make mistakes in judgment, as shown below.

This is the answer to the question on how to set the keyword layout in the website. I hope the above content can be of some help to you. If you still have a lot of doubts to be solved, you can follow the industry information channel to learn more about it.

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